best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. faustian bargain

    faustian bargain Senior member

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    i think the symbology of a logo can be a nice by-product, but at the end of the day the function is to brand.

    in fact i would say that the GM logo has symbolically about as much meaning as the audi 4-circles, albeit using a different language. 'GM' stands for 'General Motors'. it's a rather pedantic symbology, but still it's pointing to something. more important, it's very recognizable.

    having said all that, i think GM's is really pretty boring compared to many other car logos. and i really don't like that fake chrome reflection effect. that kind of stuff on a logo just looks cheap to me.
     


  2. Brian SD

    Brian SD Moderator

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    Exactly: it says nothing about their cars.

    The Mercedes logo means: land, air, and sea. The engines built by Mercedes.

    The BMW logo: A white propeller spinning in the blue sky, since the company started as an aircraft engine manufacturer.

    The Audi logo: the 4 rings of the 4 companies of the Auto Union and the Silver Arrow connection.

    And so on and so fourth....

    Jon.


    It's a fallacy that a logo needs direct reference to the product to be effective and good. Very few people understand the story behind the Audi or Mercedes or BMW logo; what's important is the style in which they're done: the font, the spacing, etc. all of which need to convey the message of the company. For GM, it's perfect. It's generic and industrial, just like the company. Many times you cant put into words everything that's great about a logo.

    Trust me. The GM logo is a good one.
     


  3. Brian SD

    Brian SD Moderator

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    Agreed. I hate stupid photoshop filters.
     


  4. Max

    Max Senior member

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    Agreed on the photoshop chroming.

    I'm not particularly fond of the GM logo, but it is what it is.
     


  5. Lucky Strike

    Lucky Strike Senior member

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    [​IMG]

    Well, not really a logo, but almost. Can't understand why nobody's posted the PanAm logo:

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]
     


  6. Lucky Strike

    Lucky Strike Senior member

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    And a selection of Raymond Loewy-designed logos:

    [​IMG]
     


  7. faustian bargain

    faustian bargain Senior member

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  8. Brian SD

    Brian SD Moderator

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    Lucky, I kept forgetting to post Milton Glaser's "I <3 NY" but I kept meaning to. Glaser is a master!
     


  9. chrisc

    chrisc Well-Known Member

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    The F1 logo is pretty smart...

    [​IMG]

    Lucky Strike:

    [​IMG]

    Budweiser:

    [​IMG]

    Packard:

    [​IMG]
     


  10. LabelKing

    LabelKing Senior member

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    [​IMG]
     


  11. Lucky Strike

    Lucky Strike Senior member

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  12. Nantucket Red

    Nantucket Red "Mr. Fashionista"

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    Packard:

    [​IMG]


    Actually, this is a rather crude depiction of one of the Packard hood ornaments called the "Goddess of Speed," popularly known as the "Doughnut Chaser." She did not get clear plastic wings until the '50s.

    The more emblematic Packard hood ornament was the "Cormorant," which everyone took for a swan.

    I posted the Packard logo and crest earlier.
     


  13. Hanseat

    Hanseat Senior member

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    [​IMG]

    The logo's designer Stankowski would have turned 100 these days. On that occassion the DB put together a 3 page PDF on the history of its logo. It's pretty interesting to see the developments over time. The logo is from 1974 btw. and as any good logo it doesn't loog a bit dated.

    http://www.deutsche-bank.de/en/downl...go_History.pdf

    [​IMG]

    That's a great logo for a great company.

    [​IMG]
     


  14. sonick

    sonick Senior member

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    [​IMG]
    Blackspot.. the anti-nike [​IMG]
     


  15. Lucky Strike

    Lucky Strike Senior member

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    Blackspot.. the anti-nike [​IMG]
    What I like so much about it is that it is such an intended paradox: It's a very good logo whose message is anti-logo. I don't care that much for, or about, the politics, but as a visual pun, I love it.
     


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