best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. faustian bargain

    faustian bargain Senior member

    Messages:
    2,523
    Likes Received:
    2
    Joined:
    Jun 25, 2004
    Location:
    Bay Area
    MIT Press has a great logo

    [​IMG]

    the media lab used to have this one, but i'm not sure they use it any more:

    [​IMG]
     


  2. Demeter

    Demeter Senior member

    Messages:
    229
    Likes Received:
    3
    Joined:
    Feb 7, 2005
    Location:
    Canada
    The best corporate logos I've ever seen are actually all fictional. They're from a game called Eve (http://www.eve-online.com). Here's a sampling:

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    So cool they're hot.
     


  3. Brian SD

    Brian SD Moderator

    Messages:
    9,760
    Likes Received:
    122
    Joined:
    Feb 5, 2004
    Location:
    Tokyo
    I agree. I like a certain continuity. Look at the labels for Coke or Budweiser. They only get worse. And they probably change because some new MBA or marketing kid needs to justify his employment.

    It completely depends on the market. Some organizations have to change their identity from time to time because they're in a market which is based around trendiness and hipness. For example, a hair product company is going to have to change their style every 5-10 years because hairstyles go back and forth and change radically so quickly. On the other hand, a company like Cummins (another company with a Paul Rand logo), who builds engines, you never have to change your logo unless your business changes so drastically that the old one will no longer encompass your ideals.

    Labelking, if you like Adolphe Mouron Cassandre, you would probably also like Herbert Matters. Though he didn't commit suicide, and it seems improbable for you to get into anyone famous who didn't. [​IMG]
     


  4. LabelKing

    LabelKing Senior member

    Messages:
    25,745
    Likes Received:
    238
    Joined:
    May 24, 2002
    Location:
    Constantinople
    [​IMG] Penguin Books
     


  5. misterbowles

    misterbowles Senior member

    Messages:
    268
    Likes Received:
    0
    Joined:
    May 7, 2004
    Location:
    Burlington, VT


  6. whoopee

    whoopee Senior member

    Messages:
    2,455
    Likes Received:
    3
    Joined:
    Jun 7, 2005
    Back in the day I really loved Girl and World Industries.
     


  7. dirk diggler

    dirk diggler Senior member

    Messages:
    1,635
    Likes Received:
    0
    Joined:
    Mar 12, 2006
    Location:
    In the Lou
    Another craptastic logo:

    [​IMG]

    Jon.



    wrong. dead wrong.
     


  8. Durden

    Durden Well-Known Member

    Messages:
    70
    Likes Received:
    0
    Joined:
    Apr 16, 2006
    Location:
    Holland
    i say:

    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]

    i could find more but cant be bothered to do so right now[​IMG]
     


  9. Max

    Max Senior member

    Messages:
    758
    Likes Received:
    0
    Joined:
    Apr 6, 2006
    Location:
    Rakish


  10. matadorpoeta

    matadorpoeta Senior member

    Messages:
    4,458
    Likes Received:
    1
    Joined:
    Jul 28, 2003
    Funny you bring up the Porsche logo, because its very impractical to use [the crest] as a logo. Quite simply, if it cannot be displayed in black and white with no greys in between, it's not a good logo. Period. However, the Porsche "PORSCHE" logotype by itself is excellent for the company. If the Porsche logo were designed today, already knowing what Porsche cars are like, I dont think the crest would exist, at least in the form it does now.

    you've proved my point.
     


  11. rdawson808

    rdawson808 Senior member

    Messages:
    4,226
    Likes Received:
    2
    Joined:
    Feb 22, 2005
    Location:
    The Capital
    New Order?

    Indeed. In NewOrderStory, Peter Saville talks about how the design aesthetic almost became a "brand" and that, I think his words were, real fans would know it when they saw the records in the shop; it was like you were in a special club or were in on a secret.

    And I think it is definitely true if you look at some of those old singles--there is not identification on them at all (on the front). You had to know what you were looking for. And it added to New Order's mystique as being anonymous. I think it is much like a corporate logo in that you know it when you see it.

    bob
     


  12. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    wrong. dead wrong.

    Ahem, why?

    Jon.
     


  13. Aaron

    Aaron Senior member

    Messages:
    1,155
    Likes Received:
    1
    Joined:
    Oct 31, 2004
    Location:
    Vancouver and ?
    Ahem, why? Jon.
    IIRC the GM logo has gone unchanged since the company's inception, there is a reason for that. It can be printed in black and white and in colour, is simple and balanced, instantly recognizable (even if the audience isn't English speaking) and conveys the GM brand image. Just because it's relatively simple, and has been around for a while, does not make it "craptastic." However, that says nothing about their cars... A.
     


  14. Tokyo Slim

    Tokyo Slim In Time Out

    Messages:
    19,179
    Likes Received:
    13
    Joined:
    Apr 28, 2004
    Location:
    Where Eagles Dare!
    [​IMG]
     


  15. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    IIRC the GM logo has gone unchanged since the company's inception, there is a reason for that. It can be printed in black and white and in colour, is simple and balanced, instantly recognizable (even if the audience isn't English speaking) and conveys the GM brand image. Just because it's relatively simple, and has been around for a while, does not make it "craptastic." However, that says nothing about their cars...

    A.


    Exactly: it says nothing about their cars.

    The Mercedes logo means: land, air, and sea. The engines built by Mercedes.

    The BMW logo: A white propeller spinning in the blue sky, since the company started as an aircraft engine manufacturer.

    The Audi logo: the 4 rings of the 4 companies of the Auto Union and the Silver Arrow connection.

    And so on and so fourth....

    Jon.
     


Share This Page

Styleforum is proudly sponsored by