best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. j

    j (stands for Jerk) Admin

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    [​IMG]
    [​IMG]

    But you repeat yourself. [​IMG]
     
  2. imageWIS

    imageWIS Senior member

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    Worst flag ever. Ok, not ever, but still…not very potent as an image. I don’t like the way the American flag looks (and this isn’t a political thing, even when Clinton was around, I didn’t like the way the flag looked). Jon.
     
  3. j

    j (stands for Jerk) Admin

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    Worst flag ever. Ok, not ever, but still…not very potent as an image. I don’t like the way the American flag looks (and this isn’t a political thing, even when Clinton was around, I didn’t like the way the flag looked).

    Jon.

    [Politics of the regimes mentioned below are completely irrelevant.]

    I agree, it's not a very iconic flag. Too complicated, for one thing. I still think the Japanese Rising Sun with rays is one of the very most iconic, along with the Union Jack and the Nazi Germany flag. Again, I'm not endorsing anything, before someone tries to get up in my face about it. Nor do I fly the Nazi flag, etc. etc. But it is a great design, and would have been no matter who flew it or what atrocities were associated with it.

    Commence shocked whinging.
     
  4. imageWIS

    imageWIS Senior member

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    [Politics of the regimes mentioned below are completely irrelevant.]

    I agree, it's not a very iconic flag. Too complicated, for one thing. I still think the Japanese Rising Sun with rays is one of the very most iconic, along with the Union Jack and the Nazi Germany flag. Again, I'm not endorsing anything, before someone tries to get up in my face about it. Nor do I fly the Nazi flag, etc. etc. But it is a great design, and would have been no matter who flew it or what atrocities were associated with it.

    Commence shocked whinging.


    I was going to post a pic of the Nazi flag as an example, but decided against it. As an image, it works quite well.

    Jon.
     
  5. nightowl6261a

    nightowl6261a Senior member

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    Biased maybe, but this is one of my favs....only because, well I wonder

    [​IMG]
     
  6. kcgreg

    kcgreg Senior member

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    One of my Favs:

    [​IMG]

    Ingenious design with the space between the Ex making an arrow.


    [​IMG] Holy Cow! I never even noticed it. You must be one creative fellow - quite visual no doubt!
     
  7. darkoak

    darkoak Senior member

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    This is actually a relatively new Logo (about 8 years?). Federal Express about that time realized that they're better known as Fedex, so decided to formally change their name to Fedex and adopted that logo. The arrow was very consciously designed.
     
  8. darkoak

    darkoak Senior member

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    I like Merrill Lynch's bull logo and Singapore Airlines' logo. Singapore Airlines's logo is actually a very clever design incorporating banana leaves (abundant in tropical islands) and a bird.
    [​IMG]
    [​IMG]
     
  9. SGladwell

    SGladwell Senior member

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    [Politics of the regimes mentioned below are completely irrelevant.]

    I agree, it's not a very iconic flag. Too complicated, for one thing. I still think the Japanese Rising Sun with rays is one of the very most iconic



    Along the lines of repulsive flags that are iconic images, the battle flag of the 19th century anti-American insurgency is so iconic that people who call themselves patriotic Americans still feel compelled to use it as adornment for their pickup trucks!

    A flag that I like both qua image and qua symbol is this one:

    [​IMG]
     
  10. j

    j (stands for Jerk) Admin

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    Along the lines of repulsive flags that are iconic images, the battle flag of the 19th century anti-American insurgency is so iconic that people who call themselves patriotic Americans still feel compelled to use it as adornment for their pickup trucks!

    A flag that I like both qua image and qua symbol is this one:

    [​IMG]

    Fred Perry rules the world... [​IMG]
     
  11. matadorpoeta

    matadorpoeta Senior member

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    Fred Perry rules the world... [​IMG]
    [​IMG]
     
  12. matadorpoeta

    matadorpoeta Senior member

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    j, this is going to sound really picky, but i dislike the fact that bmw's logo has blue in it. say you want a green car with beige interior, the blue in the logo clashes with it. i think it's definitely better to have a logo without color in it if you're a car maker.
     
  13. j

    j (stands for Jerk) Admin

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    j, this is going to sound really picky, but i dislike the fact that bmw's logo has blue in it. say you want a green car with beige interior, the blue in the logo clashes with it. i think it's definitely better to have a logo without color in it if you're a car maker.
    At the time of the logo, I don't think BMW had made a car, and all the motorcycles were black. Regardless, I also don't think they have ever put out a paint color that clashes with the roundel blue.

    [​IMG]
     
  14. matadorpoeta

    matadorpoeta Senior member

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    At the time of the logo, I don't think BMW had made a car, and all the motorcycles were black. Regardless, I also don't think they have ever put out a paint color that clashes with the roundel blue.

    [​IMG]


    green is an example. also burgundy/maroon, if paired with beige interior and wood trim.

    i like the bmw logo, but i wouldn't count it as one of the best.
     
  15. Brian SD

    Brian SD Moderator

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    Everyone has different opinions on corporate identities and it usually has more to do with brand loyalty and taste than it does with the design.

    Matador:
    The getty images logo, while not flashy, is a perfect representation about the company. The font is probably designed by Pentagram (arguably the best design firm in existence) specifically for the logo, and the small touches such as the way the t-crosses touch each other are perfect for the feeling that the company portrays. Simple details that communicate so much. If you step back and look at the logo, doesn't it speak out right away as an internet-based, stock-style company with an emphasis on modernity? IMO, absolutely perfect.

    Jon:
    I think Honda logo is plenty imaginitive. Corporate identities aren't supposed to be cool or fancy looking, they're supposed to communicate the message of the company. Having just the first letter of your company is a pretty bold move, and very few companies can pull off something like that. Your logo has to be as iconic as your product, and vice versa.

    Generally I think for most companies, the larger the company, the less complex the logo should be. Overdesigned logos don't have such an impact on your memory. Whoever the designers were for the [H] logo probably spent hours and days and weeks and months deliberating on how to execute it - I'm sure there were sketches of fancier, more stylized versions that were nixed because Honda isn't a fancy, stylized company. It's a company that makes their money off of selling practicality, simple cars, and no-bullshit quality.

    j:
    That logo (i forget the name of the company) is for a British Medical supplies manufacturer, so it's no surprise that you, or anyone else here, hadn't heard or seen it before. But I agree, it's a perfect logo for the company.

    My personal opinion on the BMW logo is bleh.. I don't like it. I don't think it fits the direction and feel of their cars. Though the fact that the logo has been kept since the very beginning where they didn't have cars makes it less objectionable.
     

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