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best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. JetBlast

    JetBlast Senior member

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    [​IMG]
    Dubai International Airport.

    JB
     
  2. Brian SD

    Brian SD Senior member

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    I take it Dubai Int'l Airport is a submission for the "worst" category?
     
  3. JetBlast

    JetBlast Senior member

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    I'm not too sure what to think of it. It looks sharper than some of the other stuff I've seen out there though.

    JB
     
  4. Brian SD

    Brian SD Senior member

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    I just hate the logotype. It looks like it was given 10-minutes thought and done in Microsoft word. Even worse is the way the type is completely unrelated and disconnected from the mark, and the shape that the two type lines create hold no significance.

    As an illustration, the globe is interesting. As a logo, it's nothing special and possibly just too complex.
     
  5. c3cubed

    c3cubed Senior member

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    [​IMG]

    JB


    Very, very clever.
     
  6. c3cubed

    c3cubed Senior member

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    Major Canadian telecom company Bell is changing their logo from:

    [​IMG]

    to

    [​IMG]

    Discuss. I like the new lettering, but don't like they got rid of the yellow 'swoosh'


    I still miss the original prior to the two you have here, the one that had an actual Bell insignia.
    It was clean, instantly recognizable and a visual pun that lasted for a century.
    Shame on them.

    But hell, we still got that canned computerized monstrosity called "Emily" that answers in that insipid vacuous voice when we try to get service from them. So what the hell, let them blow up.
     
  7. c3cubed

    c3cubed Senior member

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    Someone pointed out to me that the old Northwest Airlines logo has not only the little compass arrow pointing northwest, but it also transforms the N into a W with a line through it. Never noticed this until today [​IMG]

    [​IMG]

    JB


    The problem is with the design - the slash is a little too broad.

    If going for the airline logo, the best was and still is imo - PAN AM
     
  8. grundletaint

    grundletaint Senior member

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    my favorite corporate logo: [​IMG]
     
  9. Brian SD

    Brian SD Senior member

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    This is the best transportation logo, IMO. It's not corporate, though. [​IMG]
     
  10. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I only know fashion, but (and I am going to extend this beyond logos to labeling)

    Worst: Splendid Mills, NSF, there are many more, but these are among the very, very worst.

    Best: Spiewak, Wings+Horns, Maison Martin Margiela, Prada, Seven FAM, Fillipa K, Engineered Garments, Sartoria Attolini, Kiton, Ferragamo.
     
  11. Brian SD

    Brian SD Senior member

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    Jil Sander's logo is excellent. So is Hussein Chalayan's.
     
  12. Patrician

    Patrician Senior member

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    Um, I guess this has already been mentioned but Walmart's new logo looks like a damn travel agency logo. whats up with that?
     
  13. wmmk

    wmmk Senior member

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    BB and Apple have some nice ones. Some car companies have some pretty narsty ones...
     
  14. Odd Morsel

    Odd Morsel Senior member

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  15. BrendanIYC

    BrendanIYC Well-Known Member

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    [​IMG]
    No idea why, but i really like this one
     
  16. jpeirpont

    jpeirpont Senior member

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  17. breakz

    breakz Senior member

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  18. Brian SD

    Brian SD Senior member

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    I think the mark in Pepsi's new logo is fantastic. I just hate, hate, hate the typography.
     
  19. Reggs

    Reggs Senior member

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    I like it, but I think it looks too youthful for something they want to maintain a broad appeal. I think older men might think it's a bit too feminine. I don't like the shape of the new plastic bottles, and I think the word "Pepsi" should be much larger on the Pepsi MAX bottle and can since the particular logo looks nearly unrecognizable.

    http://adage.com/article?article_id=132016

    [​IMG]

    I really like the new Sierra Mist can.
     
  20. appolyon

    appolyon Senior member

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    I think Pepsi should have just stuck with their 1962 logo
     

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