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best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. Nantucket Red

    Nantucket Red "Mr. Fashionista"

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    Ask the oracle.


    Who, me?


    Actually, I was referring to that brilliant faux Starbucks logo you posted. She resembles an oracle, albeit a vain, vacuous and vulgar one.
     


  2. Thracozaag

    Thracozaag Senior member

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    What does that mean? They offer a product that people like? They offer it a lower price (well, I guess it probably isn't that)? How are they "torching their competitor's shops" metaphorically?

    As BrianSD says, don't go there.


    Believe me, I don't. I'm sick of Starbucks bullying these charming mom and pop places out of business in my old hometown.

    koji
     


  3. Nantucket Red

    Nantucket Red "Mr. Fashionista"

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    probably so. although it seems to be a pretty common image to use in crests, and i guess in japan crests are used both for families and for companies...?

    here's a similar one for 'yoshino japanes antiques' in pasadena:
    [​IMG]


    Because Japanese companies were often named after the person or family who established them, the logo is often the family crest. These frequently incorporate stylized characters for the name. This picture shows an excellent example: The Mitsui crest, which incorporates the characters for Mitsu (三), or "three," and i (井), or "well." The illustration shows an Edo-period department store. Many of today's major Japanese companies had their beginnings back in the 17th or 18th centuries.

    [​IMG]
     


  4. faustian bargain

    faustian bargain Senior member

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    *nod* i figured it was a simple explanation like that.

    btw for clarification (not yours of course, red, but the non-nipponologues) - 'sakura' is 'cherry blossom' (AFAIK), hence the flower motif.

    is there a compelling reason for the circular form of the crests, or is it a tradition whose origins are lost to the mists of time?
     


  5. Nantucket Red

    Nantucket Red "Mr. Fashionista"

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    *nod* i figured it was a simple explanation like that.

    btw for clarification (not yours of course, red, but the non-nipponologues) - 'sakura' is 'cherry blossom' (AFAIK), hence the flower motif.

    is there a compelling reason for the circular form of the crests, or is it a tradition whose origins are lost to the mists of time?


    Since it's a slack day, I asked a coworker why most of the crests are round. He explained that, while round crests are popular, they come in many different shapes. They are called kamon, meaning "house mark" literally and "family crest" in properly idiomatic translation. They would be displayed on houses to identify the family, and may have decorated the round ends of roof tiles, which would explain the popularity of the shape. They also decorated the sleeves and back of kimonos. He proceded to search the web and came up with this site that lists a huge variety (in Japanese):

    http://www1.ocn.ne.jp/~argus/

    I've also found this site in English:

    http://www.asgy.co.jp/anglais/index.html
     


  6. chrysalid

    chrysalid Senior member

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  7. briancl

    briancl Senior member

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    Many of today's major Japanese companies had their beginnings back in the 17th or 18th centuries.

    Subaru came about in the 50's..

    "Subaru" is the Japanese word for the star cluster Pleiades that is depicted in the company logo. The Pleiades (also known as the Seven Sisters) has seven stars visible to the naked eye. The Subaru logo's six stars represent the five companies that came together after World War II to form one large company. While an automotive minnow compared to many of its competitors, Subaru has been a highly profitable company for many years. It is noted for the production of conventional-bodied cars with full-time AWD (in fact, in many markets its entire product range has this feature) and its use of the horizontally-opposed engine.

    [​IMG]
     


  8. rdawson808

    rdawson808 Senior member

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    it's retro because it's a silhouette of Jerry West, recruited by the Minn. Lakers in 1960: http://ask.yahoo.com/20030912.html


    Yeah, I realize that. But still the whole things seems very 70s to me (even though it is even older than that). To me, it says 970s, in a headband, short-shorts, and wristbands sort of way. Of course that's probably because of my age and the fact that the emblem has not changed.

    bob
     


  9. chrysalid

    chrysalid Senior member

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    [​IMG] - dislike the typeface - hate the logo/badge - totally forgettable.
     


  10. Dakota rube

    Dakota rube Senior member

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    ...the fact that the emblem has not changed.
    bob

    In a perfect world a logo would never have to be changed. The logotype should be instantly recognizable, a timeless and boundary-less symbol for the firm. I think if one were to review these many pages of submissions, we'd find several of the favorites are virtually unchanged since their introduction.
     


  11. designprofessor

    designprofessor Senior member

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  12. faustian bargain

    faustian bargain Senior member

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    coupla good avatars, right there.
     


  13. Bags

    Bags Active Member

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    How about some good ones from the world of sports.

    I've always thought this old Milwaukee Brewers logo was great...
    [​IMG]

    Much better than the awful one they replaced it with...
    [​IMG]

    I'm glad to hear they're actually bringing back the old logo for their alternate uniform this year.
     


  14. Tokyo Slim

    Tokyo Slim In Time Out

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    Where Eagles Dare!


  15. bryce330

    bryce330 Senior member

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    How about some good ones from the world of sports.

    I've always thought this old Milwaukee Brewers logo was great...
    [​IMG]


    I love that old Brewers logo as well - a lot of people just see a glove and ball and not the letters "m" and "b." It's kind of like the FedEx logo with the "hidden" arrow.
     


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