best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. Nantucket Red

    Nantucket Red "Mr. Fashionista"

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    I wasn't quite sure if the Goddess of Speed was the logo of Packard at some point or not, considering the ever changing logos during the early years. There's nothing more that I miss on cars than the elegant (or sometimes brash) hood ornaments. Of course if they did it now it would come off as a bit tacky.

    In the case of classic cars, especially iconic ones like Packard, distinctions should be drawn among the various symbols used. The logo shows the company name written in longhand:

    [​IMG]

    The crest generally appeared in the center of the steering wheel and on the crank cap at the bottom of the radiator grille behind the bumper:

    [​IMG]

    The various hood ornaments would be classified as emblems rather than logos, but they did represent the brand, and so served a similar purpose. The three main hood ornaments that represented Packard were the cormorant (shown in the photo of the family Packard below), the Goddess of Speed, and Daphne at the Well, which was a rather epicine youth reclining with feet pointing forward. Another Packard emblem was the red hexagon on the wheel hub. This was originally used to designate Packard-approved used cars, but proved so popular that it was adopted as a permanent fixture (see photo).

    [​IMG]

    Then there was the Packard slogan: Ask the man who owns one.

    The characteristic shape of the radiator cowl made any Packard an instantly recognizable car.

    The 1949 Packard Custom 8 did not carry the logo or the crest anywhere on the car. The only place it said Packard was the door sill, where it was not visible when the doors were closed. Magazine ads for the car simply showed a picture of it with the slogan "Ask the man who owns one" underneath. This is how iconic the brand was; it needed no fanfare.
     


  2. faustian bargain

    faustian bargain Senior member

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    I figured this might be a relevant place to post some pictures of logos I've designed, all for school projects (real logos would be much simpler).

    [​IMG]


    nice, brian. takes a little bit of guts to put your own work up, so hats off.
     


  3. Thracozaag

    Thracozaag Senior member

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    Wow, those incredibly elegant. That second one is definitely a piano company, no?

    yep; hand made in Italy.

    koji
     


  4. LabelKing

    LabelKing Senior member

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    Another nice piano firm logo:

    [​IMG]

    There was also a French piano firm that I can't recall, which was of excellent quality.
     


  5. Thracozaag

    Thracozaag Senior member

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    [​IMG]

    [​IMG]

    koji
     


  6. Lucky Strike

    Lucky Strike Senior member

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    There was also a French piano firm that I can't recall, which was of excellent quality.
    You're probably thinking of Pleyel, as Koji also said. [​IMG] A bit off-topic this, but here's a Pleyel wreck I sold for $300 in February. It will need about ten times that amount in work to be pleyable, haha, but $3500 or so is still cheap for an instrument of the type. This type of "square grand" was favoured by many of the great mid-to-late 19th century composers and pianists, typically many of the Romantics. Another logo favourite: [​IMG] I'm planning to have a T-shirt made, in hospital-ish light grey, with a small Betty F logo on it. If someone asks me about it, I'll tell them that I was naked and covered in mud when I was committed there, and so they gave me the shirt.[​IMG]
     


  7. Thracozaag

    Thracozaag Senior member

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  8. Lucky Strike

    Lucky Strike Senior member

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    You sold that for only 300 dollars!?!?!?!?[​IMG] koji
    Yup. Here's another Pleyel in slightly better condition, - it went for $570, buyer's commission and all included, in November 2002. Shipping and insuring would be more or less the same though. Then there's restoring it... [​IMG]
     


  9. whoopee

    whoopee Senior member

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    Blackspots are some of the ugliest shoes out there. If anyone wants the original version, contact me, I have a few that have been sitting in the closet forever.
     


  10. designprofessor

    designprofessor Senior member

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    Logos? One bad, one undecided:
    1. the latest AT&T
    2. The old Brawny paper towels which featured a mustached guy that looked suspiciously like porn star John Holmes. Maybe it's appropriate for a heavy duty paper towel, ok I've re-considered, it's brilliant!
     


  11. Tokyo Slim

    Tokyo Slim In Time Out

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    What do people think of this one?

    [​IMG]

    The company itself is sort of irritating, just because their business model makes Starbucks ubiquitous, and their coffee is only so-so, but I like the logo and colors.
     


  12. Hawkeye

    Hawkeye Senior member

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    Starbucks was on 60 Minutes tonight, new store every 5 hours, scary.

    [​IMG]
    Nordiques:
    [​IMG]
    Canucks:
    [​IMG]
    [​IMG]

    I love pulling one of these out of a jacket
    [​IMG]
     


  13. Tokyo Slim

    Tokyo Slim In Time Out

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    As far as hockey goes... I sort of like the Minnesota Wild's logo.

    [​IMG]
     


  14. Brian SD

    Brian SD Moderator

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    What do people think of this one?

    [​IMG]

    The company itself is sort of irritating, just because their business model makes Starbucks ubiquitous, and their coffee is only so-so, but I like the logo and colors.


    I sort of think the logo itself is hideous. People tend to equate the circular shape and the colors more than they know the actual content of the logo, and I think that's kind of a bad thing. However, it's pretty timeless, so at least it will never go out of style.

    On another note, Starbucks' branding and marketing is absolutely amazing. The green straw, white cup, everything they do for branding is so on point, its no wonder they're a huge success (besides the fact that the coffee really does taste pretty good).
     


  15. Tokyo Slim

    Tokyo Slim In Time Out

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    On another note, Starbucks' branding and marketing is absolutely amazing. The green straw, white cup, everything they do for branding is so on point, its no wonder they're a huge success (besides the fact that the coffee really does taste pretty good).

    I guess if the burnt taste of their beans doesn't turn you off...
     


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