I am looking to start a small online business, at the moment it is in the developing stages in my brain, I dont have anything concrete yet, but i was thinking, what is the best way to advertise in NYC?? I was speaking with a friend and we agreed that leaflets would either not be read or impossible to get in the doors since most people live in apartment buildings. So then I thought about newspapers and magazines, but that would require some research with regard to popular newspapers, shouldn't be too hard, except the costs of the advert might be out of reach. What other avenues should I explore to try and get my business out there?? Thanks.