Belstaff puts a lot more work (probably more than any other design house, really) in its aging processes. Not that that at all accounts for all of the price, of course. Most of it is marketing and brand placement, and they're very aggressive with getting their stuff into almost every single remotely large budget movie possible. It works, so they charge what they do because they can. That said, the actual riding side of the line is much more reasonably priced (maybe 30-50% more than comparable Barbour). Still a lot, but not nearly as stupid.