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This has been in the works for a long time. The rising cost of raw materials, cotton was the main factor.
cost of cotton. http://online.wsj.com/article/SB1000...586488690.html
It's better to be not-lazy (and iron your shirts) than sorry.
Laziness has always worked well for me.
Next people are going to want non wrinkle shoes.
I always find it funny that people care if their clothing gets wrinkled through use. Next people are going to want non wrinkle shoes.