I'm not super huge into branding on clothes, so the barbour patch was a little bit of an eyesore for me at first. After actually purchasing it, though, I think it adds character to the jacket. You can wear brands because you really want people to see those Rock&Republics with your Affliction shirt, or you can wear brands because that's the way they are (ala Barbour, Levis, etc). I think a lot of it depends on your intention. Are you wanting to sport the history, or wanting to say how much you splashed out for your coat? Just random thoughts though. Plus, the majority of the population has no idea that Barbour even exists, so you should be fine anyways.