I think the key difference here is that HB is basically re-selling a foriegn brand at an inflated price. This not only allows consumers to find the exact same thing online for half that price, it encourages this behaviour. Where Australian retailers sell their own designed, sourced and branded items (alas, generally never "made" as well), it becomes much harder (read: impossible) to look online for the same thing to get it cheaper. The proposition then simply becomes "will I pay $xx for this nice jacket?", not "will I get this for half price online?". In the former case I would pay $800 for the right RTW jacket, sure, assuming the quality and fit justified it in my mind. In the second case, I think you'd be pretty foolish to pay significantly above the odds to a capitalist - whether he be local or not - for something that is clearly worth a lot less than what you would be paying for it.