So EG's for $1,000 Boglioli jackets for $850 Drakes for more than website I like how Henry Bucks has a "sale" and all sale prices are at least the full retail price charged by other online suppliers. Evolve or die, there is no room for exorbitant markups anymore with the internet available on every smartphone. $100 or $200 above online prices sure, I'll pay for that. But the cost of a "brick and mortar" store does not justify you marking up your items at twice the price being charged by other retailers (e.g. close to $2,000 for EG's at Henry Bucks, which costs around $1,100 for made to order at sky valet shoes). A close friend of mine says that while he was in New York, he observed savvy people look at an item in a store and compare the list price to Amazon.com. If the markup is too high, they place an order on Amazon right away.