Selvaggio
Senior Member
- Joined
- Apr 28, 2010
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I guess those GQ articles are advertorial and the makers pay to be included in those round-ups.
I think there is probably a tiny proportion of the market who do pay those ridiculous prices, but I think the main point of pricing at those levels is to convey an aura of unattainable luxury over the brand. From that point you can go the way of Hermes and not discount but create such a longing for your brand that even ordinary folk will save up and pay. Or you can trade off the cache later in the season when the goods are marked down. I dare say a $175 pocket square is still return a decent profit if it sells for $100.
I think there is probably a tiny proportion of the market who do pay those ridiculous prices, but I think the main point of pricing at those levels is to convey an aura of unattainable luxury over the brand. From that point you can go the way of Hermes and not discount but create such a longing for your brand that even ordinary folk will save up and pay. Or you can trade off the cache later in the season when the goods are marked down. I dare say a $175 pocket square is still return a decent profit if it sells for $100.