If you spent more money on PR in France yet most of the sales are coming from the US, either your PR teams are wasting your money, or StyleForum is an amazing place to advertise (I know what Fok will say).Hello Riva
Yep, that would be a good indicator of where our most "compatible" audience is located. But that should be nuanced with the fact that our media coverage was fairly uneven; i.e. it was strongest in France and that could lead to some misleading conclusions on our side. We are planning to launch in China after CNY, and this, as well, should give us some additional useful insights. I am surprised by the number of American backers on Kickstarter; our coverage there wasn't awesome, but, still, it's doing as good as France (where our coverage was excellent)! So I'll try, over the next few days, to intensify a bit our efforts over there. Same with Singapore and HK
Nope, the watches won't be a limited edition. We're really new, and I don't think that we have the sufficient brand equity to justify making a limited edition just yet. I don't know, I feel that it would be a little bit... arrogant of us to do it. That being said, the watches, because of both the movement and the high waste rate of the porcelain dials, take a long time to make. So while we will make some more afterwards, production will be in very small batches, and it will take a lengthy amount of time to create them. Thus they may be tough to acquire
If we make some additional dial colours, these ones though will be strictly limited in quantity. Red clay, Celadon green, "Imperial" yellow... all would be awesome!
Have a nice day!
If you are not doing it already, I'd recommend (which is faster than Google Analytics) figuring out what your web server's user ID equivalent is, then track where the traffic is coming from and what the users are doing, then see total purchases / total unique visitors for each source. I'm sure Kickstarter has their own analytics. It smells like you either are getting no traffic from PR (you'd see "direct" visits) or they're not converting. I prefer doing my own tracking after many years in the field taught me that Google's numbers are, ahem, interesting aggregations (and statistically sampled, sometimes off 3% of the total visits, with the raw data discarded unless you pony up for Premium). Can't argue with web logs...