1000% agree I'm with you. It's crazy overlooked people wouldn't know good eyewear if it hit them in the face, let alone sat on their face (I tried).
But at the same time I feel like I'm getting killed over here on lens costs for these frames. All the boutique shops around me want to charge $300 for single vision high index lenses. Contemplating taking my frames to Lensabl but I like working with opticians on getting fitted. It's like a getting suit tailored but for your face.
I would recommend Costco for lenses if you are a member.