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Are those people in brand advertising campaigns attractive to you?

dev518il

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When talking about the fashion advertising campaigns, we tend to quickly associate those with celebrities dressing up to endorse a brand or product. However, this celebrity endorsement strategy has been overly used in the fashion industry that we see celebrities in almost every of the advertisement. It is also criticised that the idealised beauty do not represent the reality.

Therefore, recently, there are more and more fashion brands start to feature so-called "real-life people" in their advertising campaigns aiming to embrace and promote the beauty that everyone can achieve. With these non-celebrities as the brand endorsers, do you find them and the brand attractive and convincing to you?



I am currently a student at London College of Fashion and I am conducting a research on this topic for my MA Dissertation. It will be very appreciated if you can help me with a short questionnaire survey and let me know how do you think about this!

My survey: https://docs.google.com/forms/d/1Z9wzKtzkNuL3--vmuNz1LiWkYPSrsJy06wAfmPlhkXQ/viewform




Thank you in advance and enjoy the conversation!!
 

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