I've known shoehorns for as long as I can remember. Earlier today I stopped by an Allen Edmonds shop with a female friend of mine. I was trying on some Park Avenues, and was assisted by the salesperson in putting on the shoes. After he walked away, my friend says to me, "that was a pretty neat little tool he used there to get the shoe on." I just stared blankly at her and said, "you mean a shoehorn?" She stared back, just as blankly. The (female) cashier overheard and said, "It's okay. I didn't know what a shoehorn was either until I started working here." I was totally flabbergasted. Do people not know what a shoehorn is? Do girls not know what a shoehorn is? What's the deal?