josepidal
Distinguished Member
- Joined
- Apr 4, 2006
- Messages
- 2,164
- Reaction score
- 65
For me, it would be a simple conversation about value and education.
I'd be willing to buy from Archibald as a trusted store where there is an expected consistent quality across products. I'd be happy to pay direct-to-artisan prices plus an Archibald premium to cover their value add as the distributor. I'd benchmark against lower quality, higher price branded products, especially designer brands where I don't see the value added by the branding or design despite the high price point.
From talking to a couple of friends and what I've seen on this thread, this is generally true. The t-shirts, the sneakers and the copper pans are genuinely high end and higher quality. There are some misses, the Japanese knives are still lower end if you talk to chefs, but that's a more complicated product that requires a buyer to know how to sharpen a higher end kitchen knife properly.
I think Archibald needs to do more education on its site, though. The copper pans and sheets, for example, are high quality but it's difficult for the ordinary buyer to appreciate these even with the physical item in front of them. This is even more difficult for, say, the t-shirts and polos. There's definitely a difference between a $10 and a $100 t-shirt, but it takes some explanation.
I'm personally not sure about the membership model because I don't know how often I'd buy from Archibald and wouldn't be able to predict it. It's even more difficult when you are dealing with high end items, where it makes a big difference if I buy a $1,000 leather bag or coat from Archibald this year or not. But then I think hard before signing up for Amazon Prime, so maybe that's just me.
I'd be willing to buy from Archibald as a trusted store where there is an expected consistent quality across products. I'd be happy to pay direct-to-artisan prices plus an Archibald premium to cover their value add as the distributor. I'd benchmark against lower quality, higher price branded products, especially designer brands where I don't see the value added by the branding or design despite the high price point.
From talking to a couple of friends and what I've seen on this thread, this is generally true. The t-shirts, the sneakers and the copper pans are genuinely high end and higher quality. There are some misses, the Japanese knives are still lower end if you talk to chefs, but that's a more complicated product that requires a buyer to know how to sharpen a higher end kitchen knife properly.
I think Archibald needs to do more education on its site, though. The copper pans and sheets, for example, are high quality but it's difficult for the ordinary buyer to appreciate these even with the physical item in front of them. This is even more difficult for, say, the t-shirts and polos. There's definitely a difference between a $10 and a $100 t-shirt, but it takes some explanation.
I'm personally not sure about the membership model because I don't know how often I'd buy from Archibald and wouldn't be able to predict it. It's even more difficult when you are dealing with high end items, where it makes a big difference if I buy a $1,000 leather bag or coat from Archibald this year or not. But then I think hard before signing up for Amazon Prime, so maybe that's just me.