Dismiss Notice

STYLE. COMMUNITY. GREAT CLOTHING.

Bored of counting likes on social networks? At Styleforum, you’ll find rousing discussions that go beyond strings of emojis.

Click Here to join Styleforum's thousands of style enthusiasts today!

Aquascutum in receivership

Discussion in 'Classic Menswear' started by Midpoint, Apr 17, 2012.

  1. Midpoint

    Midpoint Member

    Messages:
    18
    Likes Received:
    1
    Joined:
    Nov 3, 2010
    Location:
    Glasgow
    Last edited: Apr 17, 2012


  2. LS7

    LS7 Senior member

    Messages:
    876
    Likes Received:
    48
    Joined:
    Jan 12, 2009
    Location:
    Atlanta, GA
    Just read about this on the BBC News website. The article states that there are only 3 stores in the UK: Canary Wharf, Westfield and Windsor. Had they previously closed the Regent Street flagship?
     


  3. MikeDT

    MikeDT Senior member

    Messages:
    4,276
    Likes Received:
    275
    Joined:
    Jun 24, 2010
    Location:
    China, Mongolia and UK
    Perhaps they can do like Burberry did and turn themselves around, find an appropriate investor.

    Aquacustum is still a famous respected British brand, isn't it?

    Think their main product is raincoats, they'll probably have to relaunch and diversify, like what Burberry did. They're almost unheard of here in China, unlike Burberry.

    http://www.bbc.co.uk/news/business-17744983
    Its clothes are manufactured in Corby, Northamptonshire.
    ...that will probably end.
     
    Last edited: Apr 17, 2012


  4. AndyMG

    AndyMG Senior member

    Messages:
    174
    Likes Received:
    11
    Joined:
    Oct 14, 2011
    Location:
    UK
    They'd better not go bust before I finish saving for my trench coat.
     


  5. E TF

    E TF Senior member

    Messages:
    999
    Likes Received:
    246
    Joined:
    May 29, 2011
    Location:
    Herts, U.K.
    Yes the Regent St shop shut a year or two ago - I think the writing has been on the wall since then. You could buy their rain coats on perpetual sale in Austin Reed over the road but that was a much more downmarket experience than their own shop. They seemed to be going in the opposite direction to Burberry in that respect and it clearly hasn't worked. I found it interesting in that article that they had only three stores but seven outlets: I suspect they diluted their own brand - something Burberry once did but has since worked hard to reverse.
     


  6. MikeDT

    MikeDT Senior member

    Messages:
    4,276
    Likes Received:
    275
    Joined:
    Jun 24, 2010
    Location:
    China, Mongolia and UK
    

    You'll probably be able to buy a Made in China one next year. :uhoh:
     


  7. Achilles_

    Achilles_ Senior member

    Messages:
    3,319
    Likes Received:
    50
    Joined:
    Sep 16, 2010
    Location:
    Omaha
    I see burberry stuff here in the midwest (in general, not a brand conscious place. at least not a quality brand) I mostly see purses and scarves, it is always a woman.


    I may be the only person with aquascutum stuff though. I own a trench coat and a mac coat, both navy/blue, both 100% cotton. I would not trade them for anything!
     


  8. Holdfast

    Holdfast Senior member

    Messages:
    10,562
    Likes Received:
    6,340
    Joined:
    Mar 10, 2006
    Shame. Hopefully there's a way forward; they do make nice raincoats.
     


  9. Douglas

    Douglas Stupid ass member

    Messages:
    14,658
    Likes Received:
    2,291
    Joined:
    Aug 17, 2007
    Location:
    Purseforum
    I've never been able to get past the name.
     


  10. FlyingMonkey

    FlyingMonkey Senior member

    Messages:
    3,682
    Likes Received:
    3,212
    Joined:
    Sep 5, 2011
    Location:
    Ontario
    I have a beautiful lightweight wool and silk Aquascutum jacket. Their stuff is always good but their problem is that they have not really established a consistent, distinctive and recognisable identity, which sadly matters more than just making good clothes in a global marketplace.
     


  11. NotoriousMarquis

    NotoriousMarquis Senior member

    Messages:
    885
    Likes Received:
    25
    Joined:
    Feb 9, 2010
    Location:
    New York/Chicago
    

    This sentence made me a depressed lol
     


  12. Equus Leather

    Equus Leather Senior member Affiliate Vendor

    Messages:
    2,090
    Likes Received:
    584
    Joined:
    Mar 22, 2010
    Location:
    England
    Its a great shame, another top notch English manufacturer with not far off 200 years of heritage down the drain. Wether they live or die now theres very little chance it'll ever be the same business, outside investors will nearly inevitably squeeze the corpse dry of credibility then sell the brand name on..
     


  13. Ivon

    Ivon Senior member

    Messages:
    197
    Likes Received:
    4
    Joined:
    Nov 23, 2011
    Not sure if they are completely done, their is substantial value attached with the name, but after reading over the article I see some tricky obstacles if I were a potential buyer. First would be where to we go with the brand? Asian rights might be the key to long term viability, but a third party owns them? My best guess is some global conglomerate will snatch them up and try to do a brand reinvention a la Burberry. No reason they can't go forward with new backing and a better vision. Barbour and Burberry seem to be doing well these days. Didn't Norman Hilton go tits up a few years ago?
     


  14. Infrasonic

    Infrasonic Senior member

    Messages:
    1,900
    Likes Received:
    216
    Joined:
    May 27, 2007
    Location:
    Manchester, UK.
    ...
     
    Last edited: Apr 17, 2012


  15. Tweedy

    Tweedy Senior member

    Messages:
    448
    Likes Received:
    14
    Joined:
    Nov 17, 2010
    Location:
    UK
    Such a shame and sadly a sign of the times we live in ...
     


Share This Page

Styleforum is proudly sponsored by