I have been ordering shirts from iTailor.com for nearly 4 years, and have been very happy with each and every shirt they have sent me. I started to order shirts because I have an issue buying shirts from UK stores or online because of an 17.5 inch neck but short body, and I have never been disappointed with any iTailor product - I have even bought shoes from them for my wedding and they were amazing! very comfortable and just what I wanted - the photographer even took photos of just my shoes! The guide for measuring yourself to ensure the best fit couldn't be any easier, and the material quality of the shirts is excellent - they iron well, wash well, keeping their shape just right, and to be honest, I can't see why anyone would buy a shirt from Next or similar without trying iTailor for a shirt or two. The options to customize so many aspects of the shirts means you're sure to stand out from the crowd - I've had plenty of positive feedback from clients and colleagues at work as to the look and fit of the shirts - I order nearly one shirt every month to keep my wardrobe fresh - their value and quality is excellent - and I have tried another online shirt company and wasn't anywhere near as impressed as I have been with iTailor - and this other company was WAY more expensive. I will continue to be a customer of iTailor as long as they keep doing what they're doing - making awesome shirts at great prices.