- Nov 14, 2017
- Reaction score
That sounds about right. It provides those an opportunity at an AM shoe at a price that is very competitive.Indeed. These are priced very competitively though. About the same as CJ (again ordered from abroad not from their stockists in the US), a touch more expensive than Vass ordered direct, a touch less than the young handwelted brands from East Asia.
I see his target market as the guy who usually buys Carmina or Crockett and is looking for an upgrade or someone who has done the East Asian brands. Probably not Antonio’s existing customers who have bought Argentum but maybe I’m mistaken.
What I would like to see to better assist those with their purchasing decision, as well as making the decision easier, is a comparative chart. As it stands and from the comments and questions frequently posted, there's genuine confusion as to what one receives with a certain level of shoe from AM.
I'm sure most have gone unto Amazon and seen those charts with little checks demonstrating subtle differences among similar products.
Something similar illustrating those differences amongst the levels offered by AM would be beneficial. Would make for a more informed customer. Visual differentiation that justifies price increases. Overall easier purchase decision for the customer.