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Anthony Delos sells out to LVMH

Discussion in 'Classic Menswear' started by bengal-stripe, Aug 31, 2012.

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  1. bengal-stripe

    bengal-stripe Senior member Dubiously Honored

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    Apparently it’s the hot news on the French shoe forums, Anthony Delos has sold his firm to LVMH (owners of Berluti). His workshop will be owned by LVMH and Delos and his staff will be on the conglomerate’s payroll.

    I have no idea, whether LVMH wants to promote the name Delos as a bespoke maker (and might produce a Delos ready-to-wear range at some point in the future) or if Anthony Delos (the man) will just be absorbed as an employee into the Berluti firm and the name Delos will disappear.

    http://depiedencap.leforum.eu/t15510-Anthony-DELOS.htm
    Get the page on google” chrome” which will supply a translation.

    What a shame that a craftsman as talented as Delos cannot make it financially on his own.
     


  2. Grammaton Cleric

    Grammaton Cleric Senior member

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    Frankly, I can't see why the Evil Empire would have any interest in a tiny tiny brand like Delos. They'll probably have the man manufacture bespoke shoes for one, or a few, of their fashion labels.
     


  3. poorsod

    poorsod Senior member

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    Too bad. I wonder if he is going to do the Berluti bespoke operation and if he will be based in the recently bought out Arnys site.
     


  4. chogall

    chogall Senior member

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    Sad news. Delos is not big enough of a brand to be marketed himself, so he will most likely be folded into something else operationally?

    btw, doesn't Berluti has its own bespoke operations?
     
    Last edited: Aug 31, 2012


  5. Frankie22

    Frankie22 Senior member

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    Further diversification of their service portfolio, street cred, etc.
    Delos is now a brand with a whole new level of resources behind them, access to a whole new customer base and distribution possibilities.
     
    Last edited: Aug 31, 2012


  6. Grammaton Cleric

    Grammaton Cleric Senior member

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    With a small one-man bespoke outfit? Highly unlikely - that's hardly's LVMH's MO.
     


  7. meister

    meister Senior member

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    Probably the corporate knowledge at the high end bespoke may be their intention.
     


  8. add911_11

    add911_11 Senior member

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    I hope they are not going to downgrade Delos' shoe quality.
     


  9. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I don't know the details of the deal, but maybe he just got a great offer. LVMH is generally not in the business of buying distressed properties. Maybe they saw a chance to get a good niche brand, and offered a good price and resources he would not have had access to otherwise?


    A brand can be built. It seems unlikely that LVMH bought a niche brand just to close it.
     


  10. Frankie22

    Frankie22 Senior member

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    I can't think of a better reason aside from building out the brand via their operations, manufacturing and disrto.

    What do you think?
     
    Last edited: Aug 31, 2012


  11. MikeDT

    MikeDT Senior member

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    Oh well, that's another brand I can expect to see plastered(and misspelled) all over crappy T-shirts in the coming months.
     
    Last edited: Aug 31, 2012


  12. MikeDT

    MikeDT Senior member

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    ...plus brand whoring and associated douchebaggery....paging Hermes Man.


    China. :nodding:
     
    Last edited: Aug 31, 2012


  13. nutcracker

    nutcracker Senior member Dubiously Honored

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    wow imagine Delos being in charge of LV's bespoke shoes operation.....or maybe being a creative director like Michel Perry for JM Weston?
     


  14. hendrix

    hendrix Ill-proportioned

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    What were Berluti and Corthay originally? John Lobb? Honestly the name has a nice ring to it and could definitely be marketed as a brand.
     


  15. Grammaton Cleric

    Grammaton Cleric Senior member

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    They were much more than Delos, i.e. a one-man bespoke operation of little repute beyond Paris (and SF).

    There's no pt arguing about this. We can just wait to see how this plays out - I wager that AD will be making bespoke shoes for some of the high-end fashion brands in LVMH's stable before long.
     


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