monumentalism
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I didn't see a thread around here about this brand, so I figured I'd get one started.
About the designer (from Matches Fashion):
AMI Paris focuses on a minimalist luxury aesthetic while still encompassing a Parisian streetwear feel behind the clothing. A lot of his particular styling usually tends to convey a "lazy luxury" type of vibe, but all while being able to not look too casual and maintaining its versatility. The brand is mostly known for its Carrot Fit Trousers, usually casual wool pants with a taper towards the bottom, hence the name "carrot fit".
Below is some of his SS19 collection that was debuted 2 weeks ago in Paris, so you can get a general vibe of what it looks like (taken from Vogue):
About the designer (from Matches Fashion):
Mattiussi founded AMI in 2011, aged 30. His path had been shaped by stints working at Dior, on Givenchy’s men’s tailoring and at Marc Jacobs – big brands, big ideas. ‘I learnt how to work in fashion, I learnt how to make clothes, I learnt to think about marketing, to think about production,’ he says of his time at these storied houses. The aim for his own label, though, was different. ‘I really have to design things that my friends want to wear,’ he remarks. ‘I am not an intellectual designer, I am not a conceptual designer; I always say I am doing clothes for people who want to dress up a bit and look elegant, chic and cool at the same time.’
This spirit plays out in AMI’s collections and across its social media – reference the hashtag #familyami in which Mattiussi celebrates his team members alongside his own family. ‘We play music every day,’ he says of his office atmosphere. ‘Everybody is singing, everybody is laughing – sometimes it looks like a colonie de vacances! A summer camp!’
AMI Paris focuses on a minimalist luxury aesthetic while still encompassing a Parisian streetwear feel behind the clothing. A lot of his particular styling usually tends to convey a "lazy luxury" type of vibe, but all while being able to not look too casual and maintaining its versatility. The brand is mostly known for its Carrot Fit Trousers, usually casual wool pants with a taper towards the bottom, hence the name "carrot fit".
Below is some of his SS19 collection that was debuted 2 weeks ago in Paris, so you can get a general vibe of what it looks like (taken from Vogue):