AMERICAN TRENCH - OFFICIAL AFFILIATE THREAD

[breakaway01]

@jah786 sent an email to customer service but no reply. Interested in your bucket hats—what’s the largest head/hat size that would comfortably fit? Thanks!

 

[jah786]

I could see price being an issue. It would be fun to see some wild print jacket but would anyone buy it? You could always do a styleforum preorder project like SEH Kelly has done if you designed a fabric you liked.

that's a great idea, except we can't sample the fabric. it's a bit all or nothing. it was honestly one of the coolest f---ing factory visits i have ever had but I struggle with how to properly make use of it. It's small brand suicide to pursue an expensive passion project because you went on a cool factory tour. make two or three of those mistakes and suddenly you have a cash crunch that you may or may not escape.

@jah786 sent an email to customer service but no reply. Interested in your bucket hats—what’s the largest head/hat size that would comfortably fit? Thanks!

they can fit pretty big, 7 3/4 to 8. also fully returnable.

 

[jah786]

What does it smell like in here?

that's actually a really interesting question. A lot of hosiery and weaving mills smell kinda stale and of machine oil and maybe a little mildew. This place had no particular scent. It was also immaculately clean. It was one of the cleanest factories i've ever been in.

 

[A.T. Hamlin]

Lots of shorts to choose from this Summer. Big hitters: Classic Mesh Shorts (D) / Two-Way Swim Shorts (C) / Cotton Linen Shorts (B)

In order of appearance...

A1: 100% Cotton Floral Shorts. Fabric imported from Japan. C & S in LA. Super cozy - easy way to spice up a summer tee shirt fit.

B1-B5: Cotton Linen Shorts. Mauve/Citron/Olive/Navy/Bone. 55% Linen, 45% Cotton. Fabric imported from Japan. C & S in LA. Always a favorite. Bone & Olive are popular pieces so far.

C1 & C2: Two-Way Swim Shorts. Made from Schoeller Textil, the Swiss textile manufacturer that makes some of the finest performance fabrics in the world. The four-way stretch fabric used in these shorts is the cream of the crop. No mesh lining = comfy from pool to porch.

D1-D5: Original Equipment Classic Heavy Mesh Shorts. Red/Navy/Vegas Gold (Sold Out - but making more)/Texas Orange (it's listed as Rust, but Texas Orange sounds so much cooler in hindsight) (blame the copywriter)(oh wait that's me)/Royal. C & S in Philadelphia. Gym/Happy Hour/Chill at home... we dare you to wear these in as many settings as possible.

E1-E4: Original Equipment Original Heavy Mesh Shorts. Gold/Purple/Victory Blue/Maroon. These feature a thick nylon striping with split hems. Retro to say the least.

 

[Epaulet]

Welcome to the forum Jacob!

I just want to quickly mention two things......

1) Jacob and I recorded a podcast interview earlier this week. It's the first episode of the new "Styleforum Sessions" podcasts, which will feature the affiliate vendors here. You can hear all about the origin of American Trench, their highs and lows, and their future plans. This podcast is a new concept overall, so we'll be keen to hear what you think.

2) Their socks are the truth. I've personally owned and worn a ton of them. They really do hit a sweet spot of quality, looks, and value. And their new Retro Stripe socks in this rad colorway are possibly my favorite of all time...

 

[jah786]

Welcome to the forum Jacob!

I just want to quickly mention two things......

1) Jacob and I recorded a podcast interview earlier this week. It's the first episode of the new "Styleforum Sessions" podcasts, which will feature the affiliate vendors here. You can hear all about the origin of American Trench, their highs and lows, and their future plans. This podcast is a new concept overall, so we'll be keen to hear what you think.

2) Their socks are the truth. I've personally owned and worn a ton of them. They really do hit a sweet spot of quality, looks, and value. And their new Retro Stripe socks in this rad colorway are possibly my favorite of all time...

View attachment 1791079

Thank you for the shout out, Eva @Epaulet
pink / navy retro socks looking great.

there's a good story about those socks from our podcast. when i went to visit the sock factory in 2014, i pulled a version of those socks out of a old box in the back of the factory, looked at them, and then put them back in the box. Four years later i went back to the factory, pulled the same socks out of the same box and said to the owner, "let's make these now."

they are now our best selling style.

 

[Epaulet]

Thank you for the shout out, Eva @Epaulet
pink / navy retro socks looking great.

there's a good story about those socks from our podcast. when i went to visit the sock factory in 2014, i pulled a version of those socks out of a old box in the back of the factory, looked at them, and then put them back in the box. Four years later i went back to the factory, pulled the same socks out of the same box and said to the owner, "let's make these now."

they are now our best selling style.

You know that I never, ever, ever call up and ask you to play something, right?

 

[jms]

I feel like this affiliate thread has been such a long time in coming that either it was an intentional decision not to have one, or you were waiting to time it with some insane new release

Of course it could be neither! But whatever the case, happy to finally see this and add to my list of follows along with the other OGs like Epaulet and LuxeSwap.

 

[A.T. Hamlin]

Me, in the mirror, every time I wear the Pink Kennedys:

"I'm just... a guy."
"What about those?"
"Oh those... one does want a hint of color."

Admittedly Jacob put me on to this quote from the Birdcage - but it's pretty spot on.

Don't mind my thrift Jos. A Bank Pants/ASOS Slides...

 

[jah786]

I feel like this affiliate thread has been such a long time in coming that either it was an intentional decision not to have one, or you were waiting to time it with some insane new release

Of course it could be neither! But whatever the case, happy to finally see this and add to my list of follows along with the other OGs like Epaulet and LuxeSwap.

Thanks so much for the follow, so glad to be warmly embraced by the SF community. It has been a long time coming! I'm not sure why it took so long but there are two things that changed in the past year
1) In the past I felt like our product line wasn't built out enough to justify a thread (which may or may not have been true), we had a lot of socks and winter accessories and some outerwear and not much else. We didn't have much to offer in the spring summer months. I don't feel that way anymore. We have a lot offer! In the past year we have really built out the line. All the products below were launched sometime in the past 12 months (these are all spring summer items, the wool fleece was a standout winter item for example)
linen blend shorts / mesh shorts / underwear / linen blend tees / Interlock tees / shaker knit cardigan

2) In the past, I didn't have the bandwidth to manage a thread properly and i didn't want to maintain it poorly. But now i have @A.T. Hamlin on my team, helping answer questions and post cool shit!

I deliberately kept Trench under the radar in posts on other threads, I just felt it wasn't appropriate to be self-promotional if I didn't have an affiliate thread. I really enjoy the discussions of the fashion industry thread as a place to read and discuss things happening in fashion at large (commercial, environmental, advertising, regulation, etc) and i didn't want to taint the experience.

 

[Verve]

I subscribed to this cool thread. I may purchase the linen shorts if it came in XXL (or if I lose a ton of weight to fit the XL… but likely gonna wait for XXL). The wool fleece jacket looks nice too.

 

[LA Guy]

Thanks so much for the follow, so glad to be warmly embraced by the SF community. It has been a long time coming! I'm not sure why it took so long but there are two things that changed in the past year
1) In the past I felt like our product line wasn't built out enough to justify a thread (which may or may not have been true), we had a lot of socks and winter accessories and some outerwear and not much else. We didn't have much to offer in the spring summer months. I don't feel that way anymore. We have a lot offer! In the past year we have really built out the line. All the products below were launched sometime in the past 12 months (these are all spring summer items, the wool fleece was a standout winter item for example)
linen blend shorts / mesh shorts / underwear / linen blend tees / Interlock tees / shaker knit cardigan

2) In the past, I didn't have the bandwidth to manage a thread properly and i didn't want to maintain it poorly. But now i have @A.T. Hamlin on my team, helping answer questions and post cool shit!

I deliberately kept Trench under the radar in posts on other threads, I just felt it wasn't appropriate to be self-promotional if I didn't have an affiliate thread. I really enjoy the discussions of the fashion industry thread as a place to read and discuss things happening in fashion at large (commercial, environmental, advertising, regulation, etc) and i didn't want to taint the experience.

I met Jacob at one of our earliest NYC trunk shows back in 2013, iirc. We were in a big loft with a nice balcony overlooking the Empire State Building. I was going to buy a blue derby from him for my wife, but another fan sniped it, and I had to order one for later delivery.

I only learned from listening to the raw tracks of the podcast, which @Epaulet is hosting, that Jacob is a mathematician. My wife is also a mathematician, so that was a revelation of a shocking betrayal.

Anyway, you’ll all get a chance to hear Jacob and Eva talk soon. Both stellar people with excellent brands.

 

[Don L]

I'm a huge fan of the cashmere blend Fair Isle socks you did. have them in every pattern offered and they are my winter go to sock of choice

 

[jah786]

I subscribed to this cool thread. I may purchase the linen shorts if it came in XXL (or if I lose a ton of weight to fit the XL… but likely gonna wait for XXL). The wool fleece jacket looks nice too.

we have XXL in some sizes and not others. XXL is a size we want to support but it has been hit or miss, so thanks for feedback. Every time i get communication from XXL customers it helps push me to include that size in future productions. We made the XXL in the wool fleece because it is a super special and we didnt want bigger guys to miss out.

 

[jah786]

I met Jacob at one of our earliest NYC trunk shows back in 2013, iirc. We were in a big loft with a nice balcony overlooking the Empire State Building. I was going to buy a blue derby from him for my wife, but another fan sniped it, and I had to order one for later delivery.

I only learned from listening to the raw tracks of the podcast, which @Epaulet is hosting, that Jacob is a mathematician. My wife is also a mathematician, so that was a revelation of a shocking betrayal.

Anyway, you’ll all get a chance to hear Jacob and Eva talk soon. Both stellar people with excellent brands.

LOL, I'm a diet mathematician, bachelors only, i think you wife has a PhD.