I had been meaning to check out this store and had a chance to stop in last Friday, down on Spring St. in NYC. I was thoroughly impressed with the place. Before I even get into the goods, I like their corporate goals, namely: 1. non sweatshop labor 2. made in the USA 3. progressive day care/health insurance policies 4. comittment to the environment It has been a quest for me to find great tshirts. I like them fitted, but not too fitted. I like them short, but not too short. I like them soft, but not too thin. I found the perfect tshirt in size M, fitted short sleeve model. I have no affiliation with the company, just thought id give them a quick review. My wife was with me, she was similarly impressed. She walked out of there with a pair of cotton drawstring pants, lots of really fitted t's, and much to my delight, a really sexy pair of cotton boyshort underwear.