+1 to this. Most Black Friday sales are no different from the rest of the year. Companies know that customers expect a sale, so they just slap "BLACK FRIDAY" on top of their usual ad' and watch people flood in. Rather than thinking logically and critically, people just assume that BF sales are some of the best prices of the year. My gf and her friends bought a shxt ton of Victoria's Secret on BF last year because of the "sale." She had been getting 25-30% off coupons all year long and never bothered to use them, but when BF came along, somehow, it was different. The AE prices that I've seen are the same from the last sale. Why rush? It will be back for Christmas.