I strongly agree with Adam and New Shoes and return them and make that trip to an AE store. I used to think that bowing was strictly a manufacturing flaw however too many people have sent me PM's and I have read enough posts on here that some lasts just will not work for them without bowing. Only by trying on different lasted shoes in different sizes will you really know what the problem is. Some AE SA's will claim the superfeet inserts help with bowing and that may be why they sell them, but I have found for MY feet they do not help. And every Doctor that has seen my feet has told me I have some of the flattest feet they ever seen. At $20 a pair they seem to provide better support than my custom orthotics that I paid $400 for, grhhh. I put them in as soon as I purchase a shoe and they have worked great for me. I never did find a pair of Cliftons that fit me and 1 of the pair that was sent to me exhibited bowing also.