I try not to think of the color of the shoes as they come or on the website because a lot of color comes up on the original wipe-down with Saphir Renovateur (or any other conditioner/lotion). I've noticed this occurrence is even more pronounced on bourbon shoes with heavy burnishing. As far as the color of the posted loafers, I would have recommended dying them a darker brown, along the lines of the darker shoe. Then, I realized they were shell and not calf. It would take a lot of work to get them close to each other, and I doubt he'd ever really manage to. If he wiped them down with some kind of conditioner/lotion, brushed them up, and still found them to be so distinct from one another, I'd recommend sending them back. Neither applying a quick coat of lotion nor brushing them down once should prevent the return of a pair of seconds. It could, however, help determine the true color before making a decision.