- Mar 12, 2016
- Reaction score
I agree and think the Independence line positioning was perhaps a bit tough to make work. If anything it seems clear AE is going the opposite direction (with sneakers, casual models etc) to catch mass market consumers. Probably a better way to "make money".....you know, as most companies are wont to doThis is a little off-topic, but I don't understand why Allen Edmonds made a new McTavish (calf, with the clear lug sole), and then immediately put it in the clearance section. I don't think they were on the main site for even a day. Why not just price the shoe at $329?
Independence line has been so deeply discounted I'd be surprised if they came back. Then again, I don't work in retail, or marketing, or anything similar.