I chalked it up to the lighting characteristic of this particular store, and in particular the darker area in which I sat at the time. The color balance was super wacky, and colors were also dull and muted. Here is an in-store pic of a walnut calf Strand next to walnut shell, and it's a decent representation of how things could look drab and lifeless in that light. Outside of the store, colors came to life. Also, 100% agreed that it makes zero chance to buy a color you do not prefer.