cc808314
Distinguished Member
- Joined
- Sep 26, 2014
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If they want to pursue that route, more power to them. It is dangerous waters to step in where cost/price pressures, customer churn and unpredictability are a constant threat. The increased sales volume is only good if you can maintain acceptable margins. Sadly, the outcomes are already showing. It would be unfortunate to see another great American company go down the drain.
That's not bad. For some reason I thought shell boots were $725.
This has beenPaul's stated strategy for years. Not to try to convert CJ and Church customers, but to convert Ecco and Kenneth Cole customers.
I don't think AE has to worry about competing with Alden or Carmina. AE sells as many shoes in a day as Alden does in a month. They want to grow and expand. Alden wants to stay small and pure.
Apples and oranges, IMO
If they want to pursue that route, more power to them. It is dangerous waters to step in where cost/price pressures, customer churn and unpredictability are a constant threat. The increased sales volume is only good if you can maintain acceptable margins. Sadly, the outcomes are already showing. It would be unfortunate to see another great American company go down the drain.