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Senior Member
Aug 31, 2004
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ALD is so uniquely NYC in it's DNA and a specific period of NYC
ALD styling is so NYC that I didn’t know anyone outside of NY would actually get it.

The last lookbook in particular hit the nostalgia apex. ALD is how we dressed back then, flipping prep items like rugby shirts, polos, leather or barn jackets (in the fall), sailor jackets (in spring), corduroy pants, blue jeans.

Always sized up because these weren’t meant to be “streetwear”, which was a fashion category that didn’t even exist back then lol. And finished off with air max 3 or 95s, burgundy lug Timbs, wheat Timbs, wallys, and up top, a Polo dad cap or ‘old man’ tweed flat cap.

It was dope because it wasn’t obvious streetwear like you have today. Pete & CL, DasEFx, Black Moon, 36 chambers, midnight, illmatic, diamond d, gang starr, etc etc on the E train finished the vibe. My favorite era for style AND music, and ALD captures it better than anyone.

Besides Polo, there was Gap (in its glory days), Eddie Bauer, J Crew had a catalog back then you could order from, but just rock it street.

I don't know how much that sort of authenticity matters to people who are just looking for Supreme that isn't Supreme, which ALD clearly is now that Noah has fallen off and Kith is widely regarded as corny.
I don’t think it really matters to today’s consumer. When people flex ALD , it’s usually the sneaker collabs, logo hats, yankee caps. Interchangeable with Supreme if you ask me.


Senior Member
May 26, 2019
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ALD styling is so NYC that I didn’t know anyone outside of NY would actually get it.

Always sized up because these weren’t meant to be “streetwear”, which was a fashion category that didn’t even exist back then lol.
I mentioned this a while back in RFT.

I think what all this gets at but doesn't really say is that the notion of "streetwear" is largely a middle/upper-income construction of what we're supposed to look like.

When you look at the old Streetsnaps or photobooks focusing on "urban" style, it's never actually images of the people who come to mind when you first think inner-city. It's almost always... clean cut guys in their 30s in outfits where everything fits well. This is a large part of why that ALD lookbook of the kids in the puffer jackets was so celebrated, because for the first time many of us could remember there was a brand that was centering in a campaign the kids responsible for the aesthetics they traffic in.
That pic could have been any team in the city terrorizing the trains back in middle school: Nudie jeans, Rugby RL shirts you stole/bummed off your cousin/got 70% off and still flexed with the one/two pair(s) of Jordans you had because your mom wasn't getting you another. Granted it's a bit cleaned up, but ALD's styling is accurate to the extent where I buy so little of it because, well, I already have that shit. To the extent that streetwear can actually be "street", they probably come to the closest to doing it in a single brand, which I think is what elevates them beyond *just* consumerism. Still overpriced shit none of us needs, but no one is forcing you to buy it, and clearly it's being packaged for a more mature/affluent demographic anyway. I like the brand, wouldn't buy much of it, but if someone's going to profit off of it it might as well be someone who actually cares about the culture beyond just lipservice. Nor can any of us fault them for encouraging the hype because we're all aware of how brutal this industry is.
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