A new luxury shopping mag for men soon

Discussion in 'Classic Menswear' started by hermes, Dec 12, 2003.

  1. hermes

    hermes Senior member

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    in response to the DNR magazine post, someone pointed out that there really isn't much out there magazine wise for luxury brands other than robb report, which is minimal at most

    well it was announced today that fairchild publications is going to put out a new men's magazine called 'vitals' to debut in september 2004, which is being positioned as a men's luxury shopping magazine, to compete or co-exist with conde nast's new men's shopping magazine 'cargo' (debuting around march 2004)

    so there will be more options for men in the coming year
     
  2. itzamazing

    itzamazing Senior member

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    Thanks for the info. I knew about Cargo.

    I think there is clearly a void in this market for men and marketers are now realizing this. Basically now its just GQ, Esquire and Details. I look forward to see what each magazine offers and will give them both a chance.
     

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