45rpm

[asaa1000]

Can anyone explain what the different Sub-lines are?

 

[malcb33]

Can anyone explain what the different Sub-lines are?

I would love to know as well.

Never been to a flagship store (don't live close at all) so I picked up some older lookbooks hoping to get more info on the lines, but no luck.

 

[NickPollica]

My understanding is that they don’t do sublines anymore.

 

[malcb33]

My understanding is that they don’t do sublines anymore.

Just 45r and Ai?

 

[DoubleDouble]

50% summer sale is on!

 

[Not Carl]

Can anyone explain what the different Sub-lines are?

Gosh I haven't posted on this website in probably a decade at this point but I periodically check on this thread 3-4 times a year desperate for any information people can share with me. 45r (formerly 45rpm) is by far my favorite brand and I own a copious amount of their clothing (wayyyy too much). The first visit I had to the Mercer St. store in 2005 is etched in my brain. Let me see if I can help...

I'll try and keep this somewhat chronological from my memory so some things might be slightly off.


North Marine Drive - older line from the mid 80's through early 2000's. Still made occasionally but mostly for t-shirts. Some jackets from NMD were done in the late 2000's.

Badou-R - The highest end line no longer in production. Late 90's, I want to say 1998 through around 2010. Very little mens clothing comes from Badou-R other then some jeans and some of the eastern shirts (which were insanely expensive retail at the time, like $1100+ a decade or more ago).

R by 45rpm - The indigo only line. Stopped sometime in the mid 2000's. My favorite.

45rpm& - The more casual of the "vintage" lines (compared to r by45rpm and badou-r). Pieces from this can vary in scope.

45 AI Indigo - Natural indigo dyed line. Everything in this line uses natural dyes, not always indigo. 2005/6 through 2012 maybe.

Umii908 - Nautical inspired line introduced in the mid 2000's. Now currently represents all of the unisex clothing.

45r - This is what 45rpm rebranded as in 2012/2013, something like that.

That's pretty much it unless you go for the stuff from 1978 through the early 90's

I would love it if there were a more active online forum to talk about 45r. The store employees are generally very knowledgeable but sometimes limited in the historical sense. I've tried emailing 45r japan countless times about getting more information with limited success.

 

[FlyingMonkey]

A couple of comments:

- AI Indigo is very much still going as a designation: https://45ronlinestore.jp/shop/e/eaindigo

- The current vintage line is called 'Heritage', but it doesn't have its own space on the website.

 

[asaa1000]

Someone needs to post a fit!

 

[malcb33]

I’m still new to this brand and trying to learn more about it. I managed to pick up some older lookbooks from Japan a while ago and their fits from 10 years ago still hold up. So refreshing to see in the world of fast moving fashion.

 

[DoubleDouble]

Not my fits of course but I really liked these from recent lookbooks:

 

[London]

They've had the best look books for years. I still have a collection somewhere in my house.

 

[malcb33]

Not my fits of course but I really liked these from recent lookbooks:
View attachment 1443629
View attachment 1443630 View attachment 1443631 View attachment 1443632

Thanks for posting those! Do you happen to know which collection the first pic is from?

 

[DoubleDouble]

Thanks for posting those! Do you happen to know which collection the first pic is from?

That should be summer 2019, see this link.

 

[malcb33]

That should be summer 2019, see this link.

Merci! I must have missed it when checking out that season some how

 

[Not Carl]

A couple of comments:

- AI Indigo is very much still going as a designation: https://45ronlinestore.jp/shop/e/eaindigo

- The current vintage line is called 'Heritage', but it doesn't have its own space on the website.

(love that they still have my smiley all these years later)

Someone needs to post a fit!

me? yikes...no, those days are long gone...anonymity is the name of the game in 2020

Not my fits of course but I really liked these from recent lookbooks:
View attachment 1443632

such a wonderful shirt, probably my favorite piece from the last couple seasons

I'd love to stick around if this thread stays more active