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Cotton sateen is the fabric quality that was traditionally used for M-65 jackets and pants. I brought that to our weavers and had it woven on handlooms, but at the end of the day, it’s still a simple, flat fabric. We had planned on counterbalancing the simplicity of that with the block print grinning through under the nylon, but that didn’t end up working, so they became a more mellow idea.
The beast with having a mostly ecom business that is marketed mostly by instagram is that the loudest things are the ones that stop the scroll and get promoted by the algorithm.
The beast with having a mostly ecom business that is marketed mostly by instagram is that the loudest things are the ones that stop the scroll and get promoted by the algorithm.