- Oct 27, 2015
- Reaction score
STYLE. COMMUNITY. GREAT CLOTHING.
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It's really funny, I've been into 18 east from pretty much the beginning; and was kind of shocked at how much stock stayed online because people were sleeping on it -- especially a lot of last summer's stuff. It was nice to be able to go back and get extra things in other colorways because I liked them so much. Those corduroy easy pants are probably my most worn fall/winter pants as they're just so damn comfortable, and that wainscott arran sweater is literally the best sweater in the world.If anything, it’s only becoming more of what I want it to be product-wise (which is the most rewarding to see it move), and we are absolutely increasing quantities to make it easier to shop. That said, this isn’t something we can do overnight as there are fabric weaving lead times, etc. It seems like a switch flipped in February and we’ve tried to adjust based on that, but it wasn’t too long ago (fall) that we were only selling 40% of things that I love. Padmore collab - amazing. ArkAir collab - amazing. Iascaire wool parka - amazing. Reversible sahasikas - amazing. The entirety of the fall fleece program. While I feel like I have a good idea of what will work, there is no crystal ball, so we still need to be careful.
I can definitely understand being unsure about buckets selling after the wool ones sat.Traditionally you all don’t really fuck with buckets. We went hard on the fall ones and are still sitting on a bunch.