- Dec 5, 2006
- Reaction score
I can't remember when I last spent more than $20 on a bottle of wine outside of a restaurant.To an overwhelming degree, retail customers are spending less for a bottle of wine than they did two years ago. In 2009, we wrote in these pages that, in terms of a sales sweet spot, $25 was the new $40. If anything, that median is trending further downward in 2011. For many, $15 to $20 might be the new $25.