13.5 oz Cone Mills Selvedge, Made in San Fransisco, and only $81? Kickstarter

Discussion in 'Streetwear and Denim' started by SparhawkJC, Jan 7, 2013.

  1. Mox C

    Mox C Senior member

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    They sent out a message via Kickstarter and Twitter this morning that they would be adding the new fabric at 10am and 10PM PST today. I set an alarm and just hit F5 a few times until they listed. I got lucky considering how short the window was.
     
  2. GusW

    GusW Senior member Dubiously Honored

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    My understanding is that they are buying remaining quantities of interesting and unusual denim from their supplier in LA. Thus the very limited amounts of each one.
     
  3. Somar

    Somar Senior member

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    Leftover denim that nobody uses anymore comes with a low price. Putting it on kickstarter for $99, is nothing more than making some extra money! Which of course is not a problem at all. I mean... Nice raw denim for $99!
     
  4. Mox C

    Mox C Senior member

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    Yeah, they almost have to charge more for the special batches. If the specials were cheaper, or even the same price, anyone getting the regular batch would feel stuck with them and there would probably be a large pull-out. $18 added to $81 is a big enough percentage hike (22%) that the Standard/Regular pairs still look good. They still have something special about them: a deeper discount. I think they were very smart with their pricing. Gustin gets a few extra dollars and the buyer gets a limited edition. Rarity has an interesting subconscious effect on people and can drive the desirability up, so people actually expect a higher price.
     
    Last edited: Jan 22, 2013
  5. GusW

    GusW Senior member Dubiously Honored

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    Having worked with several fashion designers and denim brands I can tell you that they have to pay a premium for quality small batch denim. If it is pedestrian denim sold as overstock, it might be cheaper. But there is nothing to say that is the case here.
     
  6. Somar

    Somar Senior member

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    Hmmm interesting, thanks for the intel!
    I though this was the case because there is not much info about the extra denim. Just that is is from 'one of the finest mills' of Japan or 'one of the finest mills' Italy. If it really was a fine mill, they would have said which one it was. That's what I thought and therefore my comment. It kinda looks a little like they're cheating with these special kinds denim!

    Something else, their whole idea runs on one huge number which made this Kickstarter such a success: $81. So why suddenly the $99?

    I'm just saying.... [​IMG]
     
  7. GusW

    GusW Senior member Dubiously Honored

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    You are drawing conclusions out of nowhere. :facepalm:
     
  8. Somar

    Somar Senior member

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    My bad... But what about :


    Quote: You have worked with denim: How do they justify a 22% increase on the promised price. Is that special denim that much more expensive? Maybe it take more hours of labour to work with?
     
  9. GusW

    GusW Senior member Dubiously Honored

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    There is no increase on the promised price. You can still get the original offered jeans for $81. If you want special limited editions they are $99. That was another concept added after the program began. Nothing wrong with charging accordingly for limited runs and premium limited availability fabrics. That cost more in time and money. If you don't like it, don't order it.
     
  10. Somar

    Somar Senior member

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    You could have said YES it is more expensive ;). But you don't know that for sure, right? You are drawing conclusion without knowing for sure [​IMG].


    But while we're at it. There IS a increase on the promised price. This is false and very clever marketing.First you say: ''WE CREATE RAW DENIM FOR 81 DOLLAR!!!!!!!!!!'' ..... And the people will come. And when people have found you, you can ask more money for ''special items''. There is nothing wrong with this concept, the whole world is doing it and I probably would have done the same. But not when there is a video and a whole kickstarter project where you claim to be as cheap as possible. Increasing your price without telling why and where these extra costs are for is dangerous and it makes people like me very annoying [​IMG].

    By the way. Ending with:

    Quote: Come on man, this is a forum dude!....
    And who said anything about liking their product, that is a whole other subject that has nothing to do with this! By the way, I like their product. I think it's perfect! But it's bullish!t to ask more money without telling the people why ;).
     
  11. GusW

    GusW Senior member Dubiously Honored

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    Yes I do. Owning my own manufacturing company for 20+ years I know that doing limited production runs is more expensive. That is a fact.
     
  12. Somar

    Somar Senior member

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    But they didn't do limited production runs. They found some denim here and there and called it limited!


    You know what, I'm going to ask them! :p
     
  13. barrelntrigger

    barrelntrigger Senior member

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    I think you can just message the founders and ask them to justify or explain why the premium on the limited denim. I'm sure they will be happy to address your issue. They are really good at communication.
     
  14. Somar

    Somar Senior member

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    If you read one post above yours... I'm already on it. But thanks for the advice BnT. :)
     
    Last edited: Jan 22, 2013
  15. cyc wid it

    cyc wid it Senior member

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    Didn't this get hashed out regarding Nigel Cabourn/one of the other forum discussed brands? IIRC doing limited runs by squeezing into existing production cycles is generally cheaper, but if the run is less or more than the amount that can be accommodated without affecting the existing schedule it becomes more expensive. This is does not factor in material costs. I'm guessing the "limited edition" denim is nicer than what they will offer normally. I have no real dog in this fight as I don't intend to buy anything/help with this kickstarter.
     

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