kaizerpi
Senior Member
- Joined
- Mar 28, 2019
- Messages
- 275
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- 734
You're correct about the spelling of the brand. YK wanted his brand to have an international/European ring so he used C instead of K.
I think that's an important part of what Camoshita is about. From the very start, YK conceived the brand as something that he wanted to sell outside of Japan, outside of the UA store network. In a sense, that's an experiment for UA and YK - they didn't have a brand to wholesale like that. Beams (UA’s arch rival) developed a couple of wholesale brands for the international market but UA never did.
So everything about designing and marketing Camoshita was done looking outside Japan : size ranges, showing at Pitti and NY, working on Western retail schedule... the other Japanese brand that we carry that has this approach is ts(s).
It’s worth noting that many of the styles that YK designs are drawn from his own clothes (bespoke and vintage finds). Also, credit is due to Hiro Tarao who develops most of the designs and styles in the collection, from YK’s direction.
My appreciation for Camoshita is very much because of his color palettes and the incredibly tasteful eye he has for fabrics and colors. Many are custom developed (fabric mulls don’t make those shades of ochre and mauve...) which invariably adds to the cost of the clothes (again, not dissimilar to ts(s))
Any specific questions that you wanted to answer?
Would love to understand more the mindset behind the easy pants. I always get the sense that YK was one of the early influencers about easy pants using tailored fabrics and very casual, easy wearing outfits, like his very relaxed suits, sometimes paired with easy pants. Personally, something like a Camoshita seersucker/corduroy suit would be something I would love to own someday.