Ingenuity goes a long way toward compensating for lack of capital, an axiom Kenneth Cole proved back in the early 1980s when he launched his fledgling shoe store out of a borrowed truck parked along a fashionable Midtown Manhattan street. Gaining a parking permit required a clever ruse. Cole added the word "Productions" to his company name, reinvented himself as a film director, hired models as "actors," and got a license to shoot a film appropriately titled The Birth of a Shoe Store. Kenneth Cole Productions, Inc. (the tongue-in-cheek name remains to this day) may not have produced much actual film that day, but it did sell an impressive number of shoes. Today, Kenneth Cole Reaction blends fabulous fashion with functionality, creating urban-inspired footwear for work or play.
Styleforum Gives - Holiday Charity Auction 9: A MTM nylon MA-1 bomber from Falcon Garments
We are very proud to present this year's edition of the Styleforum Holiday Charity Auctions, this year in support of the Ronald McDonald House Charities of Spokane (www.rmhcspokane.org). Each Auction lasts 24 hours. Please follow and bid on all the auctions.
The 6th auction of the year is for a nylon MA-1 from Falcon garments. Please bid often and generously here
Fok and the Styleforum Team.