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Why do people buy J.Crew?

Discussion in 'Classic Menswear' started by Jay Gatsby, Sep 11, 2010.

  1. makewayhomer

    makewayhomer Well-Known Member

    Messages:
    2,661
    Joined:
    Sep 23, 2009
    I spot checked a few prices:
    $150 sweaters
    $25 T-shirts
    $60 chinos
    $300 boots
    $60 Oxfords

    I'm not speaking to quality (or to sales), but you probably should be pulling down $80k minimum to play in this price range.
    (I'd say $125k if you live in a city)
    Unless, of course, you're a $30,000 millionaire, or a Prole riddled with credit card debt.

    In my affluent college, most people wore $30 sweaters/shirts, $50 shoes, $10 T's, and $30 chinos.
    So, the markup from "basic apparel" is about 100-500%.

    Maybe I'm out of touch.
    I didn't spend big on clothing until I had serious assets and job seniority/security.
    And, that comes long after college age.
    Then again, the JCrew sales demographics overwhelmingly back that up.


    I think this more speaks to the silliness of paying full retail price for mall brands

    J Crew Sweaters sell for $30-$50 on ebay (new)
     
  2. intent

    intent Well-Known Member

    Messages:
    4,391
    Joined:
    Jan 26, 2009
    Location:
    Portland, ME
    I'm finding less and less to buy from them. Basic tee shirts, polos, etc. on deep sale. The occasional sweater.

    Also, Club Monaco sucks. I went to the NYC Soho store, and the fabrics felt cheap, the construction was shoddy, and the offerings were boring. Seemed like a more expensive Banana Republic to me.
     
  3. RecoveringChef

    RecoveringChef Well-Known Member

    Messages:
    99
    Joined:
    Mar 30, 2010
    Location:
    Charlotte, NC
    I might be late to this argument, and even later to the existence of this brand, but I recently discovered Lands' End Canvas. It appears to be a spinoff of Lands' End whose goods look much like J Crew, but are considerably more affordable.

    http://canvas.landsend.com/canvas/index.html
     

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