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Why burberry is so expensive?

Discussion in 'Classic Menswear' started by bjswifty, Sep 8, 2010.

  1. bjswifty

    bjswifty Member

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    Ok so I am looking for some sweaters and such, and really like burberry shirts and pullovers, but just some of their sweaters (cardigans to be exact) are like $750. WHY?!? I mean, I bought a $150 burberry pullover recently, but think that is reasonable...

    Is there a reason behind why their sweaters and cardigans are much MUCH more?

    Thanks,

    bjswifty
     
  2. teddieriley

    teddieriley Well-Known Member

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    Wait, you smell that?
    Because they are a purported luxury retailer and not Old Navy. But no, there is nothing special about the sweaters and cardigans that commands that price other than the fact that's what Burberry wants to put on the price tag.
     
  3. sho'nuff

    sho'nuff Well-Known Member

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    that's just the price you pay for certain items from luxury labels. if they were all priced low then ever single avg joe would own one then the term 'luxury' wouldnt define the label anymore. has to have some sort of air of exclusivity.
     
  4. lasbar

    lasbar Well-Known Member

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    As long as people are ready to pay the price tag they will continue to inflate their prices and keep their margin high...

    Can you really blame them?
     
  5. sonlegoman

    sonlegoman Well-Known Member

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  6. lee_44106

    lee_44106 Well-Known Member

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    Did a bunch of elementary grade kids joined the forum all of a sudden? [​IMG]

    What's up with all these poasts of cloth fitting critiques and dumb questions in general?[​IMG]
     
  7. bjswifty

    bjswifty Member

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    Did a bunch of elementary grade kids joined the forum all of a sudden? [​IMG]

    What's up with all these poasts of cloth fitting critiques and dumb questions in general?[​IMG]


    I agree this was a dumb question, but to justify why I was asking it was my surprise to see, not too long after a $150 burberry pullover purchase in a department store, to see a $750 cardigan on burberry's website. I just don't understand the price gap? Wouldn't you think the pullover would be more like $300? Or the sweater would be more like $300?

    I guess I'm just not good enough yet because I don't actually own the cardigan, and once I get it and wear it I can boast that I paid $750 for it, and people will either think I'm an idiot, or rich..

    Hah..
     
  8. bananananana

    bananananana Well-Known Member

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    You probably got a Burberry Brit or London from the department store. Both lines are pretty crappy. London has some decent stuff at times, but very overpriced. Brit, besides being overpriced, is just complete shit.

    The 750 cardigan I'm guessing is Prorsum, which is nice stuff. Not always a favorite because of the military styling on a lot of their stuff but quality I would say is about middle of the road compared to other designers. Also, don't see the point of getting anything else besides coats and jackets from Prorsum.
     
  9. Loupe

    Loupe Member

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    It is more than possible that the goods sold on their website are their premium line which they would tend to sell in their own boutiques, and very high end stores (Harrods, Selfridges etc) as opposed to lines which are made specifically to be sold through other stores at a lower price-point.

    In terms of the price differential you mention, I would agree that (whilst there may be more work in a cardigan, and we may be talking cashmere v. merino) it is difficult to understand if you regard pricing as being merely cost to produce plus a certain margin for profit, but when you realise that the price is notional, and contingent on what the market will support, you will see that the price is simply that which someone is willing to pay.

    Consider this: I recently bought a RTW jacket from one of the more esteemed Sav. Row tailors. I purchased it for £199. Originally, they were asking for £800. So, was it only worth what I paid, or was it worth £800? Well, it is neither of the above, and both. Some people bought at full price, I would not have done. We are all pleased with our purchases (I assume), so the actual price becomes somewhat irrelevant.
     
  10. BrianVarick

    BrianVarick Well-Known Member

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  11. hermes man

    hermes man Well-Known Member

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    they purposely make them expensive so that chavs cant afford them anymore
     
  12. kylelovesyou

    kylelovesyou Well-Known Member

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    This raises a question I've had: is it worth buying a Burberry trench coat? I've always wanted one, but are they particularly worth pursuing (in terms of quality)?
     
  13. voxsartoria

    voxsartoria Well-Known Member

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    What's up with all these poasts of cloth fitting critiques and dumb questions in general?[​IMG]

    Maybe there should be a subforvm for dumb threads.


    - B
     
  14. teddieriley

    teddieriley Well-Known Member

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    Wait, you smell that?
    ^^I thought this was it.
     
  15. michaelvl

    michaelvl Well-Known Member

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    Did a bunch of elementary grade kids joined the forum all of a sudden? [​IMG]

    What's up with all these poasts of cloth fitting critiques and dumb questions in general?[​IMG]


    "Poasts", Learn to spell M8, especially when in the same post you are claiming that others are are behaving in dumb fashion.
     
  16. intent

    intent Well-Known Member

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    The thing I hate about Burberry is that it their retail and factory stuff are virtually indistinguishable. At least Brooks has "346" and J. Crew has two diamonds.
     
  17. jc1234

    jc1234 Active Member

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    If you can live without the fancy label and name dropping, you can get custom made sweaters of much finer quality for much less. In fact, my favorite fisherman's sweaters are custom made to my measurements in Otavalo and are of better quality than any sweaters I have purchased for well over 100.00 in the US and Ireland and they cost me $125.00 for 4 including shipping.

    Custom made clothing and outerwear is always the way to go...its better quality and usually its cheaper than name brand shockingly.

    Years ago, I realized that when you buy from large manufacturers, the most expensive part of the item is usually the label.
     
  18. Da Luis Vuitton Don

    Da Luis Vuitton Don Well-Known Member

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    The rotten apple
  19. Pharmer

    Pharmer Member

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    Simply put: Burberry Prorsum by Christopher Bailey is a high-fashion range, unlike the Burberry Brit or Burberry London line, that's why it's more expensive.

    High fashion houses like Burberry Prorsum, are never really "worth" their prices: They are of better quality, craftsmanship, and fit than high-street, but the customer is paying for the cache-- the exclusivity of the name. All designer labels have a huge markup, so that even when they go on sale for 75%-off, the store will still make a profit. Just ask yourself: Is that Fendi fur coat "worth" $300,000(USD)? Is that Thom Browne cardigan "worth" $5,000(USD)? Is that Balmain "shredded" t-shirt "worth" over $10,000(USD)? Is that-- you get the idea...

    I think more traditional bespoke labels are fairly-priced, but when you're entering the realm of high fashion, you're paying for the exclusivity. (And advertising, fashion shows, PR-generated hype, and image are not cheap for these houses. Didn't Chanel just raised the price of their classic bags by several hundred dollars recently to enforce the exclusivity cache?)
     
  20. sho'nuff

    sho'nuff Well-Known Member

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    love prorsum. just love their pants and some coats they have
     

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