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What They Sell at Daffy's -- New Blog on Daffy's Menswear

Discussion in 'Classic Menswear' started by Peurist, Feb 13, 2011.

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  1. Peurist

    Peurist Well-Known Member

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    I shared this news with some of you recently, but wanted to make a formal announcement to the broader SF community via this thread. Starting in mid or late November, I will be starting up an online retail site featuring discounted European menswear called PEURIST. The site will be focused on bringing the quality, fit and style of European menswear to America at affordable prices -- hence the 'EU' in PEURIST. We plan to offer both business and casual attire, targeting young professionals looking to expand their wardrobes. The company will operate online at PEURIST.COM, and will also offer personal appointments for those located in New York, New Jersey and Eastern Pennsylvania.

    I am already in the process of securing the first purchase for the site - a great selection of shirts from a well-known UK shirt-maker, at least well-known to those in the UK. Unfortunately, I cannot provide further details at this time, but suffice it to say it is some really great stuff.

    What I can provide details on, however, is that I am running what is known as a crowd-funding campaign on Indiegogo. Indiegogo is a platform, similar to Kickstarter, that allows for the public funding of projects and small businesses. I am looking for seed money of $10k, though, that is ideally a very low-end goal of what I hope to accomplish. At this point, I have basically siphoned off all of my personal savings into the business account, solely for purchases, and hope that the Indiegogo campaign can provide another source of funding. I'm not begging for money here, but those of you that can spare some change will be rewarded with future discounts once the site opens -- if you can, head on over to http://www.indiegogo.com/peurist and drop a few pennies on a young entrepreneur.
     
    Last edited: Sep 18, 2012
  2. MALTLIQUOR

    MALTLIQUOR Member

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    A great shame those crowd sourcing sites and securities laws don't allow easier equity sales.

    Best of luck, guy321.
     
  3. Solo118

    Solo118 Member

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    I will contribute a bit.... I can't be a "big timer" contributor but I am glad to throw in a few bucks to make this a reality.

    PS... Does anyone know who is taking over these leases? I really think Century 21 might step in on a couple of locations.... but who knows if they can actually buy the same merchandise that Daffy's bought. That would be cool though!
     
  4. davesmith

    davesmith Well-Known Member

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    C21 gets much better stuff than Daffy's. Even when they do have the same stuff though, I noticed C21 is more expensive.
     
  5. Peurist

    Peurist Well-Known Member

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    Thanks! If you're a small-sized guy (read: size 36-38 blazer), I will have special rewards up this weekend if you want to wait til then - i.e., NWT pieces from Daffy's.

    As for the Daffy's locations, C21 is rumored to be moving into the Philly location. The only other site that would be large enough to accommodate a C21 would be the Herald Square spot, but given that they recently opened a location near Lincoln Center, I don't think that will happen.
     
  6. tben

    tben Well-Known Member

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    WOW! Really? [​IMG]
     
  7. Peurist

    Peurist Well-Known Member

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    If anyone's interested, I've posted new rewards up on the Indiegogo site, w/three pieces for Fall/Winter fitting size 36-38US - two leathers (Patrizia Pepe and Gazzarrini) and a wool coat from Jey Cole Man. And no, this will not be the camera I use for the site in case you're wondering ;)

    http://www.indiegogo.com/peurist
     
    Last edited: Sep 25, 2012
  8. ThinkDerm

    ThinkDerm Well-Known Member

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    Will you still start peurist if you do not reach the 10k in seed money?

    Also, did you see the thread regarding the 2k incotex pants?
     
  9. Peurist

    Peurist Well-Known Member

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    Yes, the company will go forward regardless. The money would have helped advertising and allowed for a bigger starting budget, but it will be going forward nonetheless. Can you link me to the Incotex thread?
     
  10. I am DIL

    I am DIL Well-Known Member

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    When I can spare some cash, I'll give a little. I like the idea.
     
  11. mack11211

    mack11211 Well-Known Member

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    The Incotex thread is here.
     
  12. CesarC

    CesarC Well-Known Member

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    Yes, this would be *excellent*! From what I understand, the Philly store did well (it always seemed to when I went there), so hopefully that should convince C21 it's a good market.
     
  13. Peurist

    Peurist Well-Known Member

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    Just wanted to officially announce on this thread that my dream has finally become a reality -- PEURIST.COM has finally launched. There's a select group of merchandise currently up on the site -- a range of shirts from Emmett London, all $64.99 and a few suits from Royal Hem, both $239. Much more merchandise will be added in the coming weeks. If you do decide to browse or checkout, please be aware that we're still working out some of the kinks, so you may notice some things that seem out of place.

    If you're not a fan of online shopping, but are in Philly, NJ or NYC and are interested in a personal appointment, do feel free to PM me here on SF.
     
    Last edited: Jan 1, 2013
  14. davesmith

    davesmith Well-Known Member

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    Only shipping in the US?
     
  15. Peurist

    Peurist Well-Known Member

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    Right now, directly through the website is only U.S., mainly b/c calculating international shipping fees is quite a pain and will take some additional time to figure out. But if there's anything you like, send me a PM and we can work something out, and I can adjust online inventories accordingly.
     
  16. davesmith

    davesmith Well-Known Member

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    Been there done that.. A total pain in the ass.

    I want this: http://peurist.com/tops/shirts/emmett-london-white-cutaway-collar-shirt.html. You can PM me the details.

    I really hope you make it big, my friend. Good luck and happy new year.
     
  17. Solo118

    Solo118 Member

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    So happy for you! The site looks great! I will definitely pick up a couple of items
     
  18. Peurist

    Peurist Well-Known Member

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    Thanks. It's been a bit of a slow process since the site went live on 1/1. Still a good amount of merchandise to put up (mostly pants and shorts from Royal Hem, but also more suits and sportcoats from Fugato and a small selection of Alessandro Dell'acqua items). If you have any questions feel free to PM me here or send an email to contact@peurist.com.
     
  19. ThinkDerm

    ThinkDerm Well-Known Member

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    keep it up. one day you'll be yoox
     
  20. Peurist

    Peurist Well-Known Member

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    From your mouth/keyboard to God's ears/inbox ;)
     

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