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Modernist Cuisine; the $625 cookbook.

Discussion in 'Social Life, Food & Drink, Travel' started by mm84321, Feb 15, 2011.

  1. mm84321

    mm84321 Well-Known Member

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    http://online.wsj.com/article/SB1000...978673570.html

    Uhh, so who's gonna buy this thing? [​IMG]
     
  2. impolyt_one

    impolyt_one Well-Known Member

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    I want it. Just don't know how and where I'll get it. It'd be like $900+ in my country if I order it at the importers. :\\
     
  3. KJT

    KJT Well-Known Member

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    For realz?

    PROBLEM #5: You want homemade chicken stock, but you don't have eight hours to kill.

    SOLUTION: Chop small to chop time.

    Pulse the ingredients (typically, carrot, onion and celery) in a food processor until very finely diced; remove vegetables, add boneless chicken pieces and puree. Chop chicken wings into tiny pieces. Brown all the chicken, then add vegetables and cover with water. Simmer for an hour. The stock will attain the same flavor it would have taken 8 hours with large chunks.

    WHAT'S GOING ON: "Fick's first law of diffusivity" is at work. This principal indicates that flavor molecules have a shorter distance to travel if the pieces of food are smaller, and thus will be extracted more quickly.
     
  4. v0rtex

    v0rtex Well-Known Member

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    Uhh, so who's gonna buy this thing? [​IMG]

    Like the Fat Duck book, there'll be a cheaper edition within a year or two - the big, expensive one establishes it and gets the early adopters and professionals, then the casual reader can pick up the paperback.
     
  5. mordecai

    mordecai Well-Known Member

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    it doesn't take 8 hours to make chicken stock. maybe if you're making 10 gallons, but i usually get all the flavor off the carcasses in like 3-4 hours i think. [​IMG]
     
  6. foodguy

    foodguy Well-Known Member

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  7. mm84321

    mm84321 Well-Known Member

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    just had lunch with him. interesting guy.

    Now I want a copy!
     
  8. JohnGalt

    JohnGalt Well-Known Member

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    just had lunch with him. interesting guy.

    have you had a chance to flip through the book? if so, thoughts?
     
  9. Harold falcon

    Harold falcon Well-Known Member

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    I bet two dollars this guy gets arrested within the year. Little says "scam" louder than "pre-orders".
     
  10. foodguy

    foodguy Well-Known Member

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    have you had a chance to flip through the book? if so, thoughts?
    i have skimmed the first volume. it's interesting stuff. have flipped through some of the rest and it's either brilliant or lunatic. very high finish, though.

    I bet two dollars this guy gets arrested within the year. Little says "scam" louder than "pre-orders".
    you do understand that he is the former CFO of microsoft, right? this is definitely NOT a for-profit project.
     
  11. indesertum

    indesertum Well-Known Member

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    [​IMG] ^^are you saying all preorder books are a scam?
     
  12. Harold falcon

    Harold falcon Well-Known Member

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    you do understand that he is the former CFO of microsoft, right? this is definitely NOT a for-profit project.

    Madoff was chairman of NASDAQ.
     
  13. A Y

    A Y Well-Known Member

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    They have 50 pages alone on coffee:

    http://eater.com/archives/2010/12/08...-damn-long.php

    You've got to love it.

    --Andre
     
  14. Stazy

    Stazy Well-Known Member

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    I bet two dollars this guy gets arrested within the year. Little says "scam" louder than "pre-orders".
    I'll take that bet.
     
  15. A Y

    A Y Well-Known Member

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    you do understand that he is the former CFO of microsoft, right? this is definitely NOT a for-profit project.
    CTO. A finance type wouldn't nearly be as interesting. The man also has patents (along with Bill Gates) on how to suppress hurricanes. --Andre
     
  16. foodguy

    foodguy Well-Known Member

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    CTO. A finance type wouldn't nearly be as interesting. The man also has patents (along with Bill Gates) on how to suppress hurricanes.

    --Andre


    thanks! yes. at least i got it right in the published version. damned memory. at any rate, he's wealthy enough that running a scam pre-ordering books would be, well, yes, i'll take part of htat bet, too.
     
  17. DerekS

    DerekS Well-Known Member

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    good grief...wonder if i can just download one for the kindle for 20 bucks. hehehe
     
  18. foodguy

    foodguy Well-Known Member

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    actually, not to pound a dead horse even further, but that would be the ultimate in stupid long-cons: spend 10 years and who-knows-how-many hundreds of thousands of dollars so you can rip a couple of thousand people off on amazon.
     
  19. JohnGalt

    JohnGalt Well-Known Member

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  20. itsstillmatt

    itsstillmatt Well-Known Member

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    Somebody got me this for my birthday, or so the note from Amazon says.
     

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