otc
Stylish Dinosaur
- Joined
- Aug 15, 2008
- Messages
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To many white middle class city dwellers the food trucks likely represent an "authentic urban experience", similar to how they fancy themselves as being more cultured than their comrades whom still live in the drab suburbs. It is their alternative to the fast food chain restaurant. Just because they may despise the fast food chain and what it represents to them, they have not truly broken their habit of desiring greasy fast food while on the go.
How about if it is just that some of them make tasty food and I am bored with the spots within walking distance of my office.
If some awesome taco truck pulled up around the corner, I'd definitely eat there. I'm not willing to go the distance and follow some truck on twitter so that I know where it will be and when (there aren't a lot of them in chicago) but if I was heading out and saw one parked, I would definitely give it a try.
I think the low startup costs and overhead of the food truck let them get a little more experimental than the high-rent lunch places around my office...also you can move them somewhere else at night since there are zero people in this neighborhood once the offices start to empty.