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Favorite style magazines

Discussion in 'Classic Menswear' started by Ambulance Chaser, Feb 3, 2004.

  1. SwaG

    SwaG Well-Known Member

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    Has anybody picked up a copy of the new men's magazine, Best Life, from the makers of Men's Health? Any thoughts on that?

    What about on-line "magazines" like askmen.com? Anything like Dandy on-line with a consumer reports like spread?

    For the record, i subscribe to Men's Health...mostly for the fitness articles. This month's issue quotes Andy...too bad the spread doesn't follow his advice.
     
  2. hermes

    hermes Well-Known Member

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    best life has a long way to go, i don't find it all that interesting, an older man's version of men's health is all it is

    a i think i said before somewhere, this september will be the launch of vitals magazine, the men's luxury shopping mag, will be interesting to see if it fills the currenty usa/canada men's fashion mag void
     
  3. justlurkingthanks

    justlurkingthanks Well-Known Member

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    Cargo was meant to answer what a lot of you have said: Clothing, prices = good; embarrassing hipster prose = bad. But it seems to me the mag needs just a smidge of content to talk about the stuff, but without the cooler-than-thou pretense.
     
  4. justlurkingthanks

    justlurkingthanks Well-Known Member

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    Oh and by the way, SwaG, Askmen.com seems to me a waste of bandwidth. Anything that says -- "This summer's trend? Shorts." -- really needs to be shut down.
     
  5. LA Guy

    LA Guy Opposite Santa Staff Member

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    After "reading" a few issues, I have to say that Cargo magazine sucks. The gear is well covered elsewhere, and the style suggestions generally just plain suck. You're much better off with Details or Maxim fashion (UK version, especially) for similar, but much better, coverage.
     
  6. Kai

    Kai Well-Known Member

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    I haven't seen a men's fashion magazine I liked since the demise of "M" magazine in the 1990s.

    I subscribe to Esquire, but find that in most cases, it takes me less than 10 minutes to extract everything of interest from an issue.
     
  7. TCN

    TCN Well-Known Member

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    Good point, and didn't they get rid of that horrible "for the affluent lifestyle" moniker?

    I still buy GQ out of habit, and I guess it's my favorite by default. Departures is very good when it's devoted to men's fashion, but that's only about once per year (if that).
     
  8. justlurkingthanks

    justlurkingthanks Well-Known Member

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    Mr. Guy: I agree with the sucking conclusion, but I'm hoping Cargo will be able to develop because the magazine's mission is what we're all taking about: clothing and more clothing. With Details, I have to hold my nose through the preciousness and garbage such as the horror of the office bowel movement. I'm shaking my head even as I think about it. Anybody else see any potential in Cargo or is it just damned to suck?
     
  9. faustian bargain

    faustian bargain Well-Known Member

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    i doubt cargo will change much. they just took 'lucky' and made it for men. so the model has been around a while and it's tried and true.

    in addition, their mission is not just clothing, but 'stuff' in general. they are a consumer-lifestyle magazine.

    ultimately, even if they wanted to go upscale, they would be limited by their advertisers, as that is the primary source of income for magazines of that type. seeing as they (the mag and the advertisers) seem to want to reach the largest audience possible, i doubt they will head into the rarified (and narrow) strata of classic gentlemen's style. the audience is just not large enough.

    /andrew
     
  10. kabert

    kabert Well-Known Member

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    I agree with Kai -- I actually subscribed to "M" magazine back in the late 80s. It was a high-end men's style/clothes/health/cars/vacations magazine. Mostly about clothes/style, but different from GQ in that it had no cheesy/tacky stuff. No boy-rocker articles or advertisements. Ralph Lauren, not D&G. In one issue, for example, it would review a new Utah ski resort and the new Porsche 911, AND include several articles about clothes, designers, goretex jackets, the best cashmere, etc.
     
  11. TCN

    TCN Well-Known Member

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    I never saw M magazine, slightly before my time, but wow it sounds amazing.

    I'm not sure how many of you are in to sports cars or racing, but that segment has recently gotten a fantastic new magazine that seems to be their version of what we're looking for in mens clothing. It's called "Octane", and a recent magazine had a comparison article featuring the Mercedes Gullwing vs. the 300SL Roadster, the new Aston Martin, the death of Ayrton Senna, and an article on the Rolex Daytona watch. Virtually no cheesy content . . . unless you dislike Rolexes.
     
  12. LabelKing

    LabelKing Well-Known Member

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    M vaguely sounds like Robb Report. But perhaps minus the pretentiousness.

    Has anybody any experience with Tokion? I also just ordered VMan which is apparently a male counterpart to the V magazine.
     
  13. Kai

    Kai Well-Known Member

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    M was less like Robb Report and more like what Esquire really should be. Robb report seems fixated on giant yachts, airplanes, huge estates, etc. You're right about the pretentiousness. Robb Report goes out of its way to make it clear that it's a magazine for the ultra-rich.

    M was more about clothing and style. Definitely aimed at the affluent, but a bit more reserved, without all the "bling" of RR.

    I'm actually quite surprised that there isn't anything to fill the vacuum left by M Magazine. Most men's magazines these days seem aimed at a younger crowd who want to dress like Carson on Queer Eye. I'm surprised that no publisher has taken up the baton and tried to create a more "grown up" fashion and lifestyle magazine that emphasizes quality and elegant, timeless style. Esquire has pretensions to this segment, but the editors seem to want to compete in the Maxim arena. I think it's a mistake. If I wanted Maxim, I'd just buy Maxim. I doubt I'll be renewing my Esquire subscription when it expires.
     
  14. LabelKing

    LabelKing Well-Known Member

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    (LabelKing @ 07 July 2004, 2:49) M vaguely sounds like Robb Report. But perhaps minus the pretentiousness.
    M was less like Robb Report and more like what Esquire really should be. Â Robb report seems fixated on giant yachts, airplanes, huge estates, etc. Â You're right about the pretentiousness. Â Robb Report goes out of its way to make it clear that it's a magazine for the ultra-rich. Â M was more about clothing and style. Â Definitely aimed at the affluent, but a bit more reserved, without all the "bling" of RR. Â I'm actually quite surprised that there isn't anything to fill the vacuum left by M Magazine. Â Most men's magazines these days seem aimed at a younger crowd who want to dress like Carson on Queer Eye. Â I'm surprised that no publisher has taken up the baton and tried to create a more "grown up" fashion and lifestyle magazine that emphasizes quality and elegant, timeless style. Â Esquire has pretensions to this segment, but the editors seem to want to compete in the Maxim arena. Â I think it's a mistake. Â If I wanted Maxim, I'd just buy Maxim. Â I doubt I'll be renewing my Esquire subscription when it expires.
    Robb Report seems to be rather popular with the rap crowd as well. Certain European periodicals seem to fill this niche. Isn't there a magazine entitled "Dandy?" And then I would suppose there are the Japanese ones.
     
  15. hermes

    hermes Well-Known Member

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    i've read today that there will be yet another new men's magazine appearing soon

    "l'officiel homme" is to be debut in january 2005

    allegedly the editor in chief will be none other than milan vukmirovic

    i guess losing your job to the return of jil sander only gets you a mag gig (perhaps it was his previous colette experience though)
     

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