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Do you think it is bad form for a tailoring house to publish details of its "celebrity" client list?

Discussion in 'Classic Menswear' started by David Reeves, Feb 28, 2013.

  1. GBR

    GBR Well-Known Member

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    There is no way in which you should disclose the names of your clients without their written agreement in advance. The likes of Sam in HK GIVE the garments to the celebrity and publicity is the other half of the deal. Unless that is the case, no.
     
    Last edited: Mar 3, 2013
  2. David Reeves

    David Reeves Well-Known Member

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    Come on though, a million people on here would would love it if someone was still around that made a suit for the duke of Windsor. Maybe celebrity is not the word, perhaps renowned, celebrated or something like that?
     
    Last edited: Mar 3, 2013
  3. RSS

    RSS Well-Known Member

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    Ask the person behind the name before mentioning it in public.
     
  4. David Reeves

    David Reeves Well-Known Member

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    I used to get autographed photos sent to and signed to "Dave's mum". She's got a good little collection now. What's really funny is she thinks these people are close personal friends instead of clients, so I call up and she says stuff like "I saw your friend on TV last night Dave (but completely serious)". Who Mum? And it's someone hosting the royal variety performance or something.
     
    Last edited: Mar 3, 2013
  5. JayJay

    JayJay Well-Known Member

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    On a more local level I've often had SA's and store owners speak of local politicians, sports celebrities, and even people who work in my organization who patronize their establishments. However, I'm not impressed by someone's client list, particularly if it includes people I know personally. Yet, I've even had tailors phone or send me e-mail soliciting business and proudly dropping the names of guys I work with who buy from them. I don't buy from local businesses that push the names of people I know, because if they drop the names of others, then they'll also drop my name. I value discretion.
     
    Last edited: Mar 3, 2013
    2 people like this.
  6. bengal-stripe

    bengal-stripe Well-Known Member

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    It's a question of money.

    If you give the goodies for free, most 'celebrities' are happy to have their name used.
     
    1 person likes this.
  7. Threadhead

    Threadhead Well-Known Member

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    Regarding Chipp/Winston Tailors:

    Paul Winston would never mention JFK as a way to get a client. He has been in the business for 50 years and has plenty of funny stories about the clientele. If you want JFK's suit, then by all means ask to have one made from his pattern. If you want a suit made from Frank Sinatra's pattern, go to Alfred Dunhill. Anyone who goes to a tailor just because a living or dead celebrity shopped/endorsed/was paid by is either an idiot or has no sense of his own style. How do you think Savile Row stays in business?
     
  8. David Reeves

    David Reeves Well-Known Member

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    looking at most Savile row firms sites, they also talk about clients now.

    Name recognition and sometimes 100+ years of building a client base help quite a bit.

    Being rather frank about Savile Row though they frequently do go bust and change ownership, the history of the firm and because they are institutions probably means there's always someone to bail them out.
     
    Last edited: Mar 3, 2013
  9. VinnyMac

    VinnyMac Well-Known Member

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    No. I don't think that it's "bad form." I think that the norm now is that it's ok, unless the client says that it's not.
     
    Last edited: Mar 3, 2013
  10. ter1413

    ter1413 Well-Known Member

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    Also don't think it's bad form. Designers WANT to tie their clothing to prominent people so that the masses identify and want to look like X.
     
  11. Godot

    Godot Well-Known Member

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    I watched the Oscar Red Carpet on E! the other day and the question of the day for men and women was "Who are you wearing"? "Who are you wearing?" seems to have replaced "What are you thinking?" almost completely. Now give that these were mainly actors, I really don't want to know what they are thinking, unless it has something to do with acting anyway. They asked some guy Who he was wearing? and he responded with "um Tuxedo". I thought it was very refreshing.

    I haven't been in NYC in awhile, but it used to be that every deli or dry cleaner or whatever had 8 by12 signed photos of celebrities that had been there. Merchants using celebrity affiliations goes back at least a few hundred years. Bombay Gin had a picture of Queen Victoria (?) or someone on the bottle. Beau Brummel in he's final days did a photo ad of some kind of long underwear. At that point he was broke and pretty well brain dead from syphilis but they cleaned him up, gave him a few pounds and printed the ads. Unless it's a rehab clinic, some subtle mention of their other clients is to be expected. :)
     
  12. unbelragazzo

    unbelragazzo Well-Known Member

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    ^in all of your examples the customer has clearly given consent.
     
  13. ter1413

    ter1413 Well-Known Member

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    I also think that the house should ask each "celebrity" before the publish.
     
  14. Godot

    Godot Well-Known Member

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    I'm still waiting for Phil Spector to give me approval to use his image as an avatar. I sent him a self addressed stamped envelope, but they may limit the number of letters he can send in any given time period. :D
     
  15. Ivar

    Ivar Well-Known Member

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    These are two points well worth considering, I think. Especially the bolded part.
     
  16. Ivar

    Ivar Well-Known Member

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    I would feel similarly. And your story suggests that tailors probably can't rely on asking their clients outright if they're OK with this kind of publicity (since respect and consideration for the tailor might make people loath to express their real opinion).
     
  17. MyOtherLife

    MyOtherLife Well-Known Member

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    Thank you for sharing this and bless your moms heart. That is charming.
    Please give her a hug from me (or from 'the Donald', if she prefers). [COLOR=FF00AA][​IMG][/COLOR]
     
    Last edited: Mar 3, 2013
  18. vladimir

    vladimir Member

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  19. SpooPoker

    SpooPoker Well-Known Member

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    I never mention which StyFo celebrities for whom I sell their used garments.

    Though, maybe my pant sales may improve if I did.
     
  20. thekosmicdesign

    thekosmicdesign Active Member

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    I live in LA and got my first bespoke suit last year. The tailor's walls were covered with celebrities' photos with messages to the tailor such as, "Your suit fits like a dream." I think this is fine. If the celebrity is smiling for the camera next to the tailor and has provided approval to have his/her photo put up on the wall, it is ok. Obviously if the celeb has never provided this endorsement then no advertising should be done.

    I used to have a BMW and one of the service advisors in Beverly Hills had tons of celebrity photos with autographs and messages of thanks to the dealership and service rep. In all honesty, I had a feeling that these celebrities were trying to "keep up with the Jones's." They all had to have their photo up in this guy's office. And I'm sure these celebs get treated like royalty when they step into these establishments if not have service done at a discount.

    If I were a tailor, it would seem like a win-win situation to give a celeb a discount in exchange for repeat business and this form of advertisement.

    P.S. I have discarded the BMW piece of junk for a nice reliable Japanese car :)
     
    Last edited: Mar 3, 2013

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