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best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. faustian bargain

    faustian bargain Well-Known Member

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    did we cover this one already?
    [​IMG]

    here's one for the geeks:
    [​IMG]

    and another one:
    [​IMG]

    **edit - have to save the image files...hold on...okay. some of these sites are getting pretty tight about letting outsiders link to their images.
     
  2. Drinkwaters

    Drinkwaters Well-Known Member

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  3. imageWIS

    imageWIS Well-Known Member

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    This is my favorite.
    Not that you’re into selfless advertisements… Jon.
     
  4. imageWIS

    imageWIS Well-Known Member

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    There is a dark green BMW E46 330Ci in the garage at work, and frankly the blue and white BMW logo looks like crap on a car with that color.

    Jon.
     
  5. Drinkwaters

    Drinkwaters Well-Known Member

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    When we first embarked on a corporate identity, we were unsure as to what to call our store. It made sense that seeing that I had been involve in the clothing trade in Boston for so many years that my past customers would recognise the name. Our designer created twelve different logos for us and at the presentation he saved the one we choose for last, believing that we would not like it. The d originally had two dots to look like a button but he decided that it would be better with just one and we concured.
    Honestly, I'm very proud to have my own. A dream come true.
     
  6. RJman

    RJman Well-Known Member

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    In the not too distant future
  7. imageWIS

    imageWIS Well-Known Member

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    [​IMG]

    I like that new logo they were working on, the one with a white wrist with a diamond and yellow gold watch...

    Jon.
     
  8. faustian bargain

    faustian bargain Well-Known Member

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    When we first embarked on a corporate identity, we were unsure as to what to call our store. It made sense that seeing that I had been involve in the clothing trade in Boston for so many years that my past customers would recognise the name. Our designer created twelve different logos for us and at the presentation he saved the one we choose for last, believing that we would not like it. The d originally had two dots to look like a button but he decided that it would be better with just one and we concured.
    Honestly, I'm very proud to have my own. A dream come true.


    good on ya! i like success stories. the logo is nice.
     
  9. Brian SD

    Brian SD Well-Known Member

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    good on ya! i like success stories. the logo is nice.

    While I do like the d. logomark, I think typography if the logo is done really well. Much props to your designer, Gary.
     
  10. imageWIS

    imageWIS Well-Known Member

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    I like the corporate logos from these two English companies: [​IMG] [​IMG] Jon.
     
  11. chrisc

    chrisc Well-Known Member

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    Actually, this is a rather crude depiction of one of the Packard hood ornaments called the "Goddess of Speed," popularly known as the "Doughnut Chaser." She did not get clear plastic wings until the '50s.

    The more emblematic Packard hood ornament was the "Cormorant," which everyone took for a swan.

    I posted the Packard logo and crest earlier.


    I wasn't quite sure if the Goddess of Speed was the logo of Packard at some point or not, considering the ever changing logos during the early years. There's nothing more that I miss on cars than the elegant (or sometimes brash) hood ornaments. Of course if they did it now it would come off as a bit tacky.
     
  12. imageWIS

    imageWIS Well-Known Member

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    I wasn't quite sure if the Goddess of Speed was the logo of Packard at some point or not, considering the ever changing logos during the early years. There's nothing more that I miss on cars than the elegant (or sometimes brash) hood ornaments. Of course if they did it now it would come off as a bit tacky.

    RR and Mercedes still do it, as does the modern Maybach.

    Jon.
     
  13. Thracozaag

    Thracozaag Well-Known Member

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  14. Brian SD

    Brian SD Well-Known Member

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    [​IMG]

    [​IMG]

    koji


    Wow, those incredibly elegant. That second one is definitely a piano company, no?
     
  15. Brian SD

    Brian SD Well-Known Member

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    I figured this might be a relevant place to post some pictures of logos I've designed, all for school projects (real logos would be much simpler). They're of course no where near the designs earlier on, and are susceptible to ZOMG PUT MOR DETAIL IN FOR STUDENT PORTFOLIO LOLZKTHX [​IMG]
     
  16. Nantucket Red

    Nantucket Red Well-Known Member

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    I wasn't quite sure if the Goddess of Speed was the logo of Packard at some point or not, considering the ever changing logos during the early years. There's nothing more that I miss on cars than the elegant (or sometimes brash) hood ornaments. Of course if they did it now it would come off as a bit tacky.

    In the case of classic cars, especially iconic ones like Packard, distinctions should be drawn among the various symbols used. The logo shows the company name written in longhand:

    [​IMG]

    The crest generally appeared in the center of the steering wheel and on the crank cap at the bottom of the radiator grille behind the bumper:

    [​IMG]

    The various hood ornaments would be classified as emblems rather than logos, but they did represent the brand, and so served a similar purpose. The three main hood ornaments that represented Packard were the cormorant (shown in the photo of the family Packard below), the Goddess of Speed, and Daphne at the Well, which was a rather epicine youth reclining with feet pointing forward. Another Packard emblem was the red hexagon on the wheel hub. This was originally used to designate Packard-approved used cars, but proved so popular that it was adopted as a permanent fixture (see photo).

    [​IMG]

    Then there was the Packard slogan: Ask the man who owns one.

    The characteristic shape of the radiator cowl made any Packard an instantly recognizable car.

    The 1949 Packard Custom 8 did not carry the logo or the crest anywhere on the car. The only place it said Packard was the door sill, where it was not visible when the doors were closed. Magazine ads for the car simply showed a picture of it with the slogan "Ask the man who owns one" underneath. This is how iconic the brand was; it needed no fanfare.
     
  17. faustian bargain

    faustian bargain Well-Known Member

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    I figured this might be a relevant place to post some pictures of logos I've designed, all for school projects (real logos would be much simpler).

    [​IMG]


    nice, brian. takes a little bit of guts to put your own work up, so hats off.
     
  18. Thracozaag

    Thracozaag Well-Known Member

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    Wow, those incredibly elegant. That second one is definitely a piano company, no?

    yep; hand made in Italy.

    koji
     
  19. LabelKing

    LabelKing Well-Known Member

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    Another nice piano firm logo:

    [​IMG]

    There was also a French piano firm that I can't recall, which was of excellent quality.
     
  20. Thracozaag

    Thracozaag Well-Known Member

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    [​IMG]

    [​IMG]

    koji
     

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