best/worst corporate logos

[Brian SD]

It's ironic that the most aesthetically pleasing flags are those of our enemies. It's not as if the Nazis can take credit for designing that emblem, as we all know its an ancient Buddhist symbol, but regardless the flag is incredibly well-designed.

 

[N. McKay]

Originally Posted by Mildly Consumptive

Canadian National railway, designed in 1960 and still in use

I was about to add that one. I think it's my favourite corporate logo, for several reasons:

- It is legible as text: it actually says "CN".
- It strongly suggests the nature of the business, a continuous railway.
- It has no texture and only one colour, so it is easily reproduced for use on any surface (including by engraving): the side of a boxcar, a granite sign on a building, letterhead, a bucket of railway spikes -- there's no place you can't put it and still have it look good.
- It appears to be timeless: it fit in as well with the designs of the 1960s as it does today.

 

[bbaquiran]

Billboard:

 

[Augusto86]

 

[Brian SD]

Made this a long time ago. As you can see, we didn't end up using it.

 

[Dakota rube]

Originally Posted by appolyon

Here are a couple of Australian logos that I think work well:


Qantas logos (the original logo on the left and the new on the right):

Clearly Qantas' agency was falling short of its revenue projections:
"Folks, we clearly need to update your image. Let's start with the logo..."

 

[iridium7777]

these are all that i remember from when i was a kid, mostly cuz they had something to do with tennis

big fan of the old adidas logo

volkl (back in the day i always pronounced it "phee-ol-kee")

slazenger

non tennis related stuff, remember buying their tapes:

and this logo from the basf tapes:

 

[LabelKing]

Originally Posted by Brian SD

It's ironic that the most aesthetically pleasing flags are those of our enemies. It's not as if the Nazis can take credit for designing that emblem, as we all know its an ancient Buddhist symbol, but regardless the flag is incredibly well-designed.

One could argue that the whole aesthetic of their propaganda was very well-designed.

 

[JetBlast]

JB

 

[Augusto86]

 

[EdenResident]

Originally Posted by Mildly Consumptive

Canadian National railway, designed in 1960 and still in use:

.

This looks almost the same as the CNN logo.

 

[Lucky Strike]

The CNN logo has an added symbolism, of course:

 

[Lucky Strike]

This is excellent.

 

[JetBlast]

Someone pointed out to me that the old Northwest Airlines logo has not only the little compass arrow pointing northwest, but it also transforms the N into a W with a line through it. Never noticed this until today

JB

 

[Reggs]

Not corporate, but still a point of interest:

http://www.2008beijingolimpics.com/t...-1896-to-2012/

And a childhood favorate: