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best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. Brian SD

    Brian SD Well-Known Member

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    It's ironic that the most aesthetically pleasing flags are those of our enemies. It's not as if the Nazis can take credit for designing that emblem, as we all know its an ancient Buddhist symbol, but regardless the flag is incredibly well-designed.
     
  2. N. McKay

    N. McKay Well-Known Member

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    Canadian National railway, designed in 1960 and still in use

    I was about to add that one. I think it's my favourite corporate logo, for several reasons:

    - It is legible as text: it actually says "CN".
    - It strongly suggests the nature of the business, a continuous railway.
    - It has no texture and only one colour, so it is easily reproduced for use on any surface (including by engraving): the side of a boxcar, a granite sign on a building, letterhead, a bucket of railway spikes -- there's no place you can't put it and still have it look good.
    - It appears to be timeless: it fit in as well with the designs of the 1960s as it does today.
     
  3. bbaquiran

    bbaquiran Well-Known Member

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  4. Augusto86

    Augusto86 Well-Known Member

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  5. Brian SD

    Brian SD Well-Known Member

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    [​IMG] Made this a long time ago. As you can see, we didn't end up using it. [​IMG]
     
  6. Dakota rube

    Dakota rube Well-Known Member

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    Here are a couple of Australian logos that I think work well:


    Qantas logos (the original logo on the left and the new on the right):

    [​IMG]

    Clearly Qantas' agency was falling short of its revenue projections:
    "Folks, we clearly need to update your image. Let's start with the logo..."
     
  7. iridium7777

    iridium7777 Well-Known Member

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    these are all that i remember from when i was a kid, mostly cuz they had something to do with tennis

    big fan of the old adidas logo
    [​IMG]

    volkl (back in the day i always pronounced it "phee-ol-kee")
    [​IMG]

    slazenger
    [​IMG]




    non tennis related stuff, remember buying their tapes:
    [​IMG]

    and this logo from the basf tapes:
    [​IMG]
     
  8. LabelKing

    LabelKing Well-Known Member

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    It's ironic that the most aesthetically pleasing flags are those of our enemies. It's not as if the Nazis can take credit for designing that emblem, as we all know its an ancient Buddhist symbol, but regardless the flag is incredibly well-designed.

    One could argue that the whole aesthetic of their propaganda was very well-designed.
     
  9. JetBlast

    JetBlast Well-Known Member

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  10. Augusto86

    Augusto86 Well-Known Member

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  11. EdenResident

    EdenResident Well-Known Member

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    Canadian National railway, designed in 1960 and still in use:



    [​IMG]



    .


    This looks almost the same as the CNN logo.

    [​IMG]
     
  12. Lucky Strike

    Lucky Strike Well-Known Member

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    The CNN logo has an added symbolism, of course: [​IMG] [​IMG]
     
  13. Lucky Strike

    Lucky Strike Well-Known Member

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  14. JetBlast

    JetBlast Well-Known Member

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    Someone pointed out to me that the old Northwest Airlines logo has not only the little compass arrow pointing northwest, but it also transforms the N into a W with a line through it. Never noticed this until today [​IMG]

    [​IMG]

    JB
     
  15. Reggs

    Reggs Well-Known Member

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  16. dave

    dave Well-Known Member

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    I'm sure it has been mentioned in this thread already but his expertise can't be overstated.

    http://www.paul-rand.com/

    the first and last word in corporate design imo.
     
  17. sonick

    sonick Well-Known Member

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    Major Canadian telecom company Bell is changing their logo from: [​IMG] to [​IMG] Discuss. I like the new lettering, but don't like they got rid of the yellow 'swoosh'
     
  18. Dakota rube

    Dakota rube Well-Known Member

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    Major Canadian telecom company Bell is changing their logo...Discuss. I like the new lettering, but don't like they got rid of the yellow 'swoosh'
    First, it is not a "swoosh" but a stylized rendition of "Mother" as in "Ma Bell".
    The fact that Bell is dropping mother from their logo is to help alleviate the Oedipal stress no doubt encountered when writing a check monthly for their exorbitantly-priced service.[​IMG]
     
  19. HORNS

    HORNS Well-Known Member

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    I think the San Francisco Muni logo is very cool:

    [​IMG]
     
  20. scenesreplayed

    scenesreplayed Active Member

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    brooks saddle logo is nice
     

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